Katz Radio Group has announced that it is launching a new division, Westwood One National Sales, to serve stations owned by Cumulus, which acquired Westwood One last year. However, Disney … Read the full story by Erik Sass
Facebook still dominates time spent among the top social media platforms, but Snapchat is growing fast off a smaller base. The social network's share of mobile minutes (smartphones only) in … Read the full story by Mark Walsh
Gannett's stock shot up 5% after Thursday's trading on news that activist investor Carl Icahn had taken a sizable position in the company. Gannett Co. has probably pursued much of … Read the full story by Wayne Friedman
A group of teens is urging a federal appellate court to revive a lawsuit accusing Facebook of violating minors' rights by using their names and images in social ads. Read the full story by Wendy Davis
Chicago-based Harris Associates has taken a nearly 3% stake in the holding company. Harris said it bought up the shares in the second quarter, around the time Elliott Management was … Read the full story by Steve McClellan
In its latest forecast, the WPP media arm projects a 4.5% gain in global spending this year to $534 billon with 5% more growth coming in 2015. U.S. growth will … Read the full story by Steve McClellan
According to YouGov BrandIndex, parents considering buying back-to-school clothes at Penney fell from 26% to 23%. Kohl's also had a drop in purchase consideration, as did Sears, Charlotte Russe, Nordstrom, … Read the full story by Sarah Mahoney
Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the Web. Advertisers can view the number … Read the full story by Mark Walsh
We cannot go without advertising, so why not make it relevant and enjoyable for visitors? Native advertising is a real opportunity for the media industry and now that we all … Read the full story by Sergey Denisenko
In your attempted takedown of HBO's John Oliver for his very funny takedown of native advertising, you made a number of interesting points I feel compelled to challenge, on the … Read the full story by Bob Garfield
The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, and that sparked the idea of … Read the full story by Larissa Faw
At one point on "30 Rock," NBC's show about a fake version of the NBC show "Saturday Night Live," Tracy Jordan, the demented comic played by Tracy Morgan, gives Kenneth … Read the full story by
Bob Liodice, President of the Association of National Advertisers, rejected assertions by his 4As counterpart Nancy Hill that marketers were largely to blame for Adland's inability to draw top young … Read the full story by Steve McClellan
Coming from a magazine background and working with scores of reporters who move from one job to another (or out of the media altogether), I am acutely familiar with the … Read the full story by George Simpson
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience. Advertising viewing as it relates to long-form content -- 20 minutes and more -- is on … Read the full story by Wayne Friedman
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over 90% of buyers are now using … Read the full story by Tyler Loechner
The "Dukes of Hazzard"-themed ad campaign AutoTrader launched this year addresses some basic car shopping behavior trends: mobile, device agnostic, and real-time digital auto shopping are where it's at. Read the full story by Karl Greenberg
Wireless carrier T-Mobile plans to slow down smartphone users on "unlimited" plans who use the company's network to access peer-to-peer services. The carrier's decision has already come in for criticism … Read the full story by Wendy Davis
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ad platform for digital video. The partnership will allow advertisers using TubeMogul to buy TV inventory in addition to … Read the full story by Tyler Loechner
The shift in ad spend continues to move from local to national media, based on the size of businesses and the number of employees. Although it has become difficult to … Read the full story by Laurie Sullivan
It wasn't hard to see this one coming. Shares of King Digital plunged in after-hours trading Tuesday when the mobile game company reported weaker-than-expected revenue because of lower sales from … Read the full story by Mark Walsh
Apple Siri, Google Now, and Microsoft Cortana have some serious competition. The Viv Labs engineering team -- the creators of voice assistant Siri -- are at it again. This time … Read the full story by Laurie Sullivan
Dentsu reported a revenue gain of nearly 10% for its first quarter 2015 fiscal period (April 1-June 30), which equates to about $1.3 billion at today's exchange rate. The firm … Read the full story by Steve McClellan
While traditional TV networks don't seem to be moving quickly to higher-quality TV technology, aggressive competition from over-the-top TV-video services -- like Netflix, Vudu with more HD content -- will … Read the full story by Wayne Friedman
Google has begun testing "Listen Now" ad units, along with Spotify, Rhapsody and Apple's Beats Music, to simplify purchases for consumers through an advertisement. In the Listen Now ad unit, … Read the full story by Laurie Sullivan
Media and entertainment executives say they're poised for growth for the first time since 2008, with digital as the focus of their renewed expansion plans. That's according to a new … Read the full story by Mark Walsh
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst. Pivotal Research Group says by way of comparison … Read the full story by Wayne Friedman
Spotify has added a buy button to its service, making it possible for its 40 million music fans to buy direct from musicians using the feature. BrandPage makes the commerce … Read the full story by Laurie Sullivan
Boy, it's been a hard year for the Facebook "like" -- because, well, no one likes it anymore. First came the news that a simple "like" was useless -- to … Read the full story by Catharine P. Taylor