In its second major recent decision about sponsored content, the Better Business Bureau's National Advertising Division has criticized American Express for the way it advertised Open Forum -- a site … Read the full story by Wendy Davis
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index via Audience on Demand (AOD), the company's trading desk. The Quality Index will vet all ad placements made through … Read the full story by Tyler Loechner
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter's data into its TV planning and buying system on behalf of advertising clients. The partnership … Read the full story by Erik Sass
Simulmedia and Nielsen are joining up in a venture to measure small, unmeasured cable networks. The two companies say the development agreement is aimed at gaining "long tail" TV network … Read the full story by Wayne Friedman
Varick Media Management (VMM), the agency trading desk inside MDC Partners, on Monday announced a partnership with Integral Ad Science to measure ad viewability rates. Read the full story by Tyler Loechner
AOL worked so hard to rebuild its reputation under CEO Tim Armstrong that it now has Starboard Value urging Yahoo to explore a merger with the company that coined the … Read the full story by Laurie Sullivan
Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue to spend billions of dollars on … Read the full story by Catharine P. Taylor
Apple, and its iPhone 6 especially, have had a roller coaster ride in the press this week. Curiously, however, no major negative narrative has attached itself to these woes, leaving … Read the full story by Steve Smith
After years of struggling with the fundamental ad technology question -- is it best to build, buy or rent -- WPP has decided it may actually be better to divest … Read the full story by Joe Mandese
WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring of its global organization, affecting most key markets. The move, which follows the recent appointment of Mauricio Sabogal as … Read the full story by Joe Mandese
The social media and youth marketing agency will continue to operate separately, but under the SMG umbrella. CEO Matt Britton will report to SMG Global CEO Laura Desmond. Read the full story by Steve McClellan
The midterm elections are rapidly approaching, naturally giving rise to chatter -- and pitches, at least for reporters -- about political advertising. And the buildup to the 2014 midterms has … Read the full story by Tyler Loechner
AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP (AdLearn Open Platform) and Adap.tv. It's … Read the full story by Tyler Loechner
Following months of speculation, Facebook is reportedly about ready to unveil a new advertising platform, which builds on its acquisition of Atlas last year. The platform is also expected to … Read the full story by Gavin O'Malley
As if George Bailey's little bank didn't have enough problems already, it will now have the local Walmart outlet to compete with. Read the full story by Thom Forbes
We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, that it is living on borrowed … Read the full story by Bob Garfield
Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble over its badly bungled handling of … Read the full story by
In 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates it's more like 5,000. While it's … Read the full story by Joe Mandese
I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their phones" anymore. Read the full story by George Simpson
The National Football League yesterday named Dawn Hudson, the one-time president and CEO of Pepsi-Cola North America, to be its chief marketing officer. Read the full story by Thom Forbes
That's according to a forecast by Interpublic's MAGNA Global research unit. In a POV piece written this week, Vincent Letang explains the firm's projections and the factors behind it, including … Read the full story by Steve McClellan
MasterCard is launching a travel-focused campaign to prod work-obsessed Americans to take some well-earned time off. Last year, American workers left 429 million vacation days on the table, according to … Read the full story by Tanya Gazdik
Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer adoption of digital media, which will … Read the full story by Joe Mandese
Researchers at Malwarebytes have identified malicious code serving through advertisements from Google's DoubleClick ad servers and the advertising platform Zedo. The ads served up infected with Zemot malware on sites … Read the full story by Laurie Sullivan
Brands need to rethink their strategies in reaching people, because in the jungle of digital, hacking your way out with machetes to find that right balance of digital and physical … Read the full story by Donnalyn Smith
No, it's not the cover of "Time" magazine, but the front of the issue of "Bloomberg" magazine hitting newsstands tomorrow. The cover story about how the U.S. botched efforts to … Read the full story by Joe Mandese
If mobile has contributed a unique art form to the culture, it's the selfie. So why not turn them into a new kind of native advertising for mobile? That's the … Read the full story by Mark Walsh
More and more marketers, reacting to the chaos of fragmented TV viewership by digging deeper into when their target audiences are watching TV, find they need to relax their content … Read the full story by John Piccone
"It's right up there with tablets," David Tice, senior vice president at GfK and author of the report, tells "Marketing Daily." "Tablets have taken the lead in adoption over the … Read the full story by Aaron Baar
Daniel Rosen, global CEO of WPP mobile shop Joule, is jumping to the client side -- taking on the role of global director of advertising for telecommunications giant Telefonica. In … Read the full story by Joe Mandese
The Guinness Book of World Records has recognized a billboard erected by Korean tech giant LG and outdoor advertiser JCDecaux outside King Khaled International Airport in Riyadh, Saudi Arabia as … Read the full story by Erik Sass