COVER STORY
Ad folks, want to make sure your socially conscious message gets heard? Start with a “spoonful of sugar." Yes, the one Mary Poppins famously said “helps the medicine go down." And as Funny or Die shows, humor is a pretty sweet way to do it. Or consider how CBS News Correspondent Mo Rocca kicked off his … Read the full story by Phyllis Fine
NewsThe French conglomerate has effectively controlled Havas since CEO Vincent Bollore staged a boardroom coup of the French ad holding company in 2005. Now Bollore Group, which has owned a … Read the full story by Steve McClellan
NewsAt the Association of National Marketers' Masters of Marketing conference in Orlando on Friday, Jones opened up about the fight to reassert the brand, re-energize its "Expect More, Pay Less" … Read the full story by Karl Greenberg
- Commentary
The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both … Read the full story by Catharine P. Taylor
- News
The agreement calls for Kantar to acquire the audio watermarking unit of Civolution. The unit's technology allows second-screen devices such as tablets and smartphones to automatically sync to TV content … Read the full story by Steve McClellan
NewsIn its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, … Read the full story by Tyler Loechner
- Commentary
Far be it for any digital platform to learn from traditional TV sellers. But perhaps Google's YouTube has let a TV tactic sneak in. Google, which has been offering a … Read the full story by Wayne Friedman
NewsFinally moving into Netflix territory, HBO says it will offer a stand-alone streaming video service next year. Richard Plepler, chairman/chief executive officer of HBO, said 10 million broadband-only homes is … Read the full story by Wayne Friedman
NewsYahoo on Wednesday extended its rollout of digital magazines with the launch of Yahoo DIY, a new site that aims to attract do-it-yourself enthusiasts with articles, videos and slideshows on … Read the full story by Mark Walsh
CommentaryThe National Aeronautics and Space Administration captured a spooky picture of the sun. Active regions or hot spots gave it the appearance of a jack-o-lantern -- just in time for … Read the full story by Laurie Sullivan
CommentaryFor proof that the old "rules" of TV don't mean much anymore, consider this: The goriest, most violent show on TV is also one of the most popular. "The Walking … Read the full story by Adam Buckman
- Commentary
What do you get when you cross a few media artists with a researcher, a journalism teacher, and some foundation funding? The answer is Floodwatch, an unbelievably gorgeous data viz … Read the full story by Katie Meier
NewsNielsen late Tuesday night updated clients on TV ratings that have been reprocessed following the discovery and disclosure of a "technical error" that caused a glitch in ratings for national … Read the full story by Joe Mandese
NewsGoogle has launched three new Android ads using the slogan "Be together. Not the same" to foster individualism. The ads encourage people to be themselves, and learn to work with … Read the full story by Laurie Sullivan
NewsRentrak, the TV-media measurement company, has now expanded its deal with Fox Networks Group, which consists of Fox Broadcasting, FX Networks and National Geographic Channels. The new deal will include … Read the full story by Wayne Friedman
- Commentary
Digital remains one of the most powerful and pervasive words in marketing today, which I find odd because it's about the most vague and useless word out there. Social media, … Read the full story by Tom Goodwin
NewsIn what likely is the most significant development yet to bring programmatic media-buying to local broadcast television, Interpublic's Mediabrands unit today will unveil a new platform that will enable its … Read the full story by Joe Mandese
- Commentary
I have known my share of rejection. I have felt the steady dull ache of Indifference. Oh yes, I have been remaindered. But nothing prepared me for this: Kickstarter. That's … Read the full story by Bob Garfield
NewsThat business, now owned by Bayer, was shifted to Mediacom from Initiative without a review. MediaCom has handled media duties for Bayer since 2011. Bayer completed the acquisition of the … Read the full story by Steve McClellan
