COVER STORY
As far as metaphors go, the notion of “buying time” has become a little ironic -- and some might say, quite prophetic -- for Madison Avenue. In its most common use, the term simply means to keep something going beyond its functional capacity. In the ad industry, of course, it means something else: to buy … Read the full story by Joe Mandese
NewsThe retailer hasn't conducted a full-blown media agency review in over a decade, when Omnicom's OMD was awarded the account. Word of the review comes after the company confirmed that … Read the full story by Steve McClellan
- Commentary
Not that I've gone on it again since registering a few weeks ago, but Ello is starting to get more interesting, what with the news it just received $5.5 million … Read the full story by Catharine P. Taylor
NewsThe selection follows the company's search earlier this year for a creative shop, and the winner in that contest was MEC sibling agency Ogilvy & Mather. The client's global ad … Read the full story by Steve McClellan
- Commentary
These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your yapping about that whole gender gap-flap … Read the full story by
NewsBing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) Thursday at its Bing Ads Next … Read the full story by Laurie Sullivan
NewsMicrosoft has plans to build out a third-party ad publisher network, similar to Google AdSense, placing premium high-quality ads on publisher sites supported by Bing and Bing Ads. Read the full story by Laurie Sullivan
- Commentary
IAB Canada President Chris Williams asked me a great question last week. We had just finished presenting the results of the new eye tracking study I told you about in … Read the full story by Gord Hotchkiss
NewsAd-free social network Ello on Thursday announced raising $5.5 in new venture funding in a round led by the Foundry Group in Boulder, Colo. To affirm its founding manifesto, the … Read the full story by Mark Walsh
NewsCEO Maurice Levy blames a number of factors for the weak results, including himself. "What has been a distraction is the merger and that's my fault. Period," he said on … Read the full story by Larissa Faw
- Commentary
Sir Martin Sorrell has reported he is "puzzled" by the transparency debate around programmatic -- but the real issue here is that unless the new technology solves the age-old problem … Read the full story by Sean Hargrave
NewsThe Federal Communications Commission has delayed its review of Comcast's proposed $45 billion merger with Time Warner Cable -- which, if approved, would greatly increase Comcast's broadband footprint. The FCC … Read the full story by Wendy Davis
- Commentary
In marketing, sales, the agency business and leadership, being genuine and authentic is a requirement. When you don't have those qualities, your audience and colleagues can smell it a mile … Read the full story by Cory Treffiletti
NewsIf you think some topics receive way too much attention in news coverage, you're not alone. Per a new online survey of 2,537 adults conducted by the Harris Poll in … Read the full story by Erik Sass
NewsThe effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the utility of Messenger's enhanced communication abilities, … Read the full story by Aaron Baar
NewsCEO John Wren noted the "huge opportunity" presented by programmatic while stressing that the business today represents less than 2% of the holding company's revenue. He also said there's a … Read the full story by Steve McClellan
NewsYahoo is in talks to acquire programmatic video ad platform BrightRoll, TechCrunch has reported, for anywhere between $500 million and $1 billion -- although TechCrunch notes it's "likely to be … Read the full story by Tyler Loechner
- Commentary
Manuel Noriega, a real former dictator, is suing prominent video game company Activision over its fake portrayal of him in the real video game "Call of Duty: Black Ops II." … Read the full story by Katie Meier
NewsComcast should vow to refrain from charging content companies higher fees in exchange for speedier delivery of their material, the head of the Senate Judiciary Committee said on Monday. The … Read the full story by Wendy Davis
- Commentary
John Oliver is having his moment. His satirical news show on HBO, "Last Week Tonight With John Oliver" is a critical darling and social media sensation. He's on the cover … Read the full story by Gary Holmes
NewsInternet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013, per an IAB Internet Advertising Revenue Report … Read the full story by Laurie Sullivan
- Commentary
Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people want to see, and we can … Read the full story by Tom Goodwin
- Commentary
Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution and CBS will offer a paid-streaming … Read the full story by Bob Garfield
NewsKeeping its recent promise, Snapchat introduced ads to its messaging platform this weekend. The new ads are appearing in the "Recent Updates" section of U.S. users' accounts. "It's the first … Read the full story by Gavin O'Malley
- Commentary
The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both … Read the full story by Catharine P. Taylor
