When Apple introduced the iAd in the spring of 2010, it sent Madison Avenue whirling that the “year of mobile” might finally be here. That was nearly five years ago, and despite some initial fanfare, hype and an apocryphal initial $1 million price tag for the new mobile advertising format, the iAd failed to emerge as … Read the full story by Tyler Loechner
"The slowdown has been pervasive, and even the launch of the new iPads has not served to reignite sales growth," NPD's Stephen Baker says. "With the holidays fast approaching, the … Read the full story by Aaron Baar
When Mozilla and Yahoo announced their blockbuster new search partnership, which makes Yahoo the default search engine on Firefox, the companies also said that Yahoo will honor do-not-track commands sent … Read the full story by Wendy Davis
Yahoo and Mozilla Wednesday announced a five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop. The agreement also provides a … Read the full story by Laurie Sullivan
The effort by adMarketplace to displace Google AdSense on publisher sites continues. The New York-based independent marketplace has added one more exclusive publisher relationship to its coffer. Forbes has signed … Read the full story by Laurie Sullivan
The European Parliament is working on a proposal that could force Google to unbundle search engine services from other commercial services like Gmail, Google Docs or YouTube as a potential … Read the full story by Laurie Sullivan
Google has begun experimenting with a way for Web sites to generate income without showing display and banner ads on publisher sites in the United States. A service called Contributor … Read the full story by Laurie Sullivan
It may seem a bit like piling on, but I think that it's finally time for the TV industry to change the way audience and ads are measured, bought and … Read the full story by Dave Morgan
Nielsen will begin measuring premium streaming video TV programming from Netflix and Amazon starting next month, according to a report. Nielsen will analyze audio from digital over-the-top platforms -- without … Read the full story by Wayne Friedman
Until it closed in June of this year, Source Interlink Distribution was one of the country's largest magazine wholesalers, supplying around 30% of the magazine retailers. Publishers have taken a … Read the full story by Erik Sass
GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the deal as part of a "broader … Read the full story by Joe Mandese
Sen. Al Franken (D-Minn.) has asked Uber's CEO to clarify the company's privacy practices, including how it uses the "God view" tool, which reportedly allows employees to track the precise … Read the full story by Wendy Davis
The current mythology of the algorithm is that it is making the world smarter, more efficient, and better informed. It's an interesting moment to ask whether the media you run … Read the full story by Katie Meier
This is a thinly veiled autobiographical tale of universal malevolence and the struggle against it by a monomaniacal hero -- yours truly. There will be heartbreak, danger, toil and the … Read the full story by Bob Garfield
"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I could have come up with myself. Read the full story by
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders of the NewFronts -- AOL, DigitasLBi, … Read the full story by P.J. Bednarski
The (high) times they are a-changin'. Following in the footsteps of a handful of cable channels that got there first, CNN and MSNBC have both discovered marijuana -- not for … Read the full story by Adam Buckman
Brands will have to become more personal and more authentic in 2015, says branding firm Landor Associates. Marketing will become even more personalized next year, as technological advances catch up … Read the full story by Aaron Baar
Do you know what trigger warnings are? They're written cautions that are supposed to prevent people from experiencing post-traumatic flashbacks if they come across a subject that might upset them. … Read the full story by Gary Holmes
The Federal Trade Commission has charged privacy compliance company TRUSTe with misrepresenting its practices to consumers. The company agreed to settle the charges by promising that it won't misrepresent its … Read the full story by Wendy Davis
NFL's off-field issues should have a creative effect on Super Bowl advertising next February. Recent studies indicate that almost two-thirds of U.S. citizens and ad execs believe recent domestic violence … Read the full story by Wayne Friedman
Global media consumption rose over six hours per week in 2013 versus a year ago -- with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 … Read the full story by Wayne Friedman
Online shopping typically begins with a search. Macy's has rolled out an image-recognition search app similar to features introduced by Neiman Marcus earlier this month. The mobile application allows consumers … Read the full story by Laurie Sullivan
WhatsApp, to most of us American social media guru wannabes, is pretty much that thing that Facebook bought last year for $19 billion, even though its founders detest advertising so … Read the full story by Catharine P. Taylor
The third quarter was another bummer for the radio business, which saw total revenues slip 2% from $4.6 billion in 2013 to $4.56 billion in the same period this year, … Read the full story by Erik Sass
McCann is the incumbent and is being invited to defend. The Army spends about $200 million a year on marketing and advertising services, according to a posting filed today by … Read the full story by Steve McClellan
Twitter has opened up its archives so users can now search every tweet ever made, giving them access to the more than half a trillion (yes, that's trillion with a … Read the full story by Erik Sass
Even though data management is a huge challenge for most advertisers and publishers, the industry is getting a handle on the must-have set of tools for DMPs and DSPs. The … Read the full story by Skip Brand