Saturday, November 22, 2014

COVER STORY

When Apple introduced the iAd in the spring of 2010, it sent Madison Avenue whirling that the “year of mobile” might finally be here. That was nearly five years ago, and despite some initial fanfare, hype and an apocryphal initial $1 million price tag for the new mobile advertising format, the iAd failed to emerge as … Read the full story by Tyler Loechner