LAS VEGAS -- “This is going to be the biggest thing here,” David Meeker, head of innovation for Isobar, said to me while walking the floor at the recent CES convention. “It might be the one business in here that’s guaranteed to make $1 billion next year.” Meeker was one of a handful of knowledgeable … Read the full story by Joe Mandese
Microsoft on Wednesday announced HoloLens, a wireless smart headset that blends holographs with the real world. The company said it would build an ecosystem of partners for Windows Holographic and … Read the full story by Laurie Sullivan
While digital media is becoming more visual, that doesn't necessarily spell good news for professional photographers, many of whom are being forced out by a combination of shrinking budgets and … Read the full story by Erik Sass
It's possible to come upon a show you find so appalling, you might wonder if you have stumbled upon the "worst" show on TV. Consider "Little Women: LA," which started … Read the full story by Adam Buckman
Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," replying to a question about the … Read the full story by Laurie Sullivan
The "LUMAscape" charts can often be a confused marketer's best friend when it comes to deciphering which company does what and when, and with the digital video and TV worlds … Read the full story by Tyler Loechner
The line has become one of PepsiCo's most successful beverage introductions of the past decade. Its sales jumped by more than 50% in its second year to reach nearly $250 … Read the full story by Karlene Lukovitz
To be fair, all politics is theater, and certainly a televised occasion like the State of the Union speech, and its follow-up, is all performance. Whereas the follow-up part of … Read the full story by
Sometimes I see a stunt and think, "Wow, I wish we'd thought of that one first." Case in point: Vox Media's PR coup in revealing it would be running a … Read the full story by Joe Marchese
The quality of inventory has been the Achilles heel of programmatic advertising, but comScore is hoping to help flip the script. The audience measurement firm on Thursday announced the launch … Read the full story by Tyler Loechner
One of the oldest names in SMS marketing, Hipcricket, admits that it has failed to keep the business viable. As part of an agreement to sell assets to SITO Mobile, … Read the full story by Steve Smith
The key to doing great marketing with a particular type of data is to a) quickly understand what it is useful for and what not; b) figure out what else … Read the full story by Josh Engroff
Newcastle Brown Ale continues to milk -- literally -- the buzz leading up to the Super Bowl for all it's worth. The beer brand's latest ploy for attention is a … Read the full story by Tanya Gazdik
WPP's J. Walter Thompson is consolidating its far-flung digital agency brands, including San Diego-based Digitaria, Canadian shop TwistImage, XM Asia and other digital shops worldwide, to form a single global … Read the full story by Steve McClellan
Dark social is the sharing activity that is somewhat invisible to traditional analytics. It's the culmination of referrals and sharing of content that originates from instant messages, e-mails containing links, … Read the full story by Tom Edwards
The reaction to President Barack Obama's State of the Union address remains mixed. While the Entertainment Software Association applauded the inclusion of cybersecurity and illegal hacking, the Interactive Advertising Bureau … Read the full story by Laurie Sullivan
Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually force the advertising industry to follow comprehensive security controls and practices to reduce the risk of data breaches. Some … Read the full story by Laurie Sullivan
Much of my writing the last year has been about closing the gap in marketing between the unknown and the known, discussing how you should reduce untargeted message delivery to … Read the full story by Cory Treffiletti
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since then, the press and the ecosystem … Read the full story by Sherrill Mane
Sure, advertising has always been thematically dishonest, I suppose. It depicts a world of smiling people, made grinningly content by consumer goods -- which in the long run is the … Read the full story by Bob Garfield
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting task of handling data and technology … Read the full story by Laurie Sullivan
This is the year when everyone is going to double down on data, and most of them are going to have less of an idea than ever what to do … Read the full story by Katie Meier
NBCUniversal will look to promote its TV Everywhere efforts with an 11-hour free trial around its Super Bowl XLIX content. Without logging in, consumers can stream programming from the Super … Read the full story by Wayne Friedman
MediaCom took "Best In Show" and also won the New/Emerging/Experimental Media category during the 2015 Creative Media Awards in New York City Wednesday night. Fittingly for the day of the … Read the full story by Joe Mandese
Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV viewing information from millions of U.S. … Read the full story by Steve McClellan
I'm a content creator. And, in this particular case, I've chosen MediaPost as the distribution point for that content. If we're exploring the role of publishing in the future, the … Read the full story by Gord Hotchkiss
Republican lawmakers in the House and Senate have unveiled legislation that would require broadband providers to follow some Net neutrality principles, but would also prevent the Federal Communications Commission from … Read the full story by Wendy Davis
While Pinterest's ad strategy is taking shape, analysts remain on the fence about the pin-based social network, and its near-term marketing potential. "Many marketers just can't seem to find success … Read the full story by Gavin O'Malley
PASADENA, CALIF. -- Pushing forward efforts to include as much nontraditional TV viewership as possible, NBC says it will now release daily digital video prime-time viewership estimates of TV shows … Read the full story by Wayne Friedman
I wasn't expecting this big, emotional, Super-Bowl-type spot promoting the Golden Arches to pop up during the Golden Globes. But there it was: the stirring, food-free, children's chorus-sweetened 60-second "Signs." Read the full story by