This afternoon, the White House unveiled a discussion draft of its long-awaited privacy "bill of rights," which aims to give consumers more control over data that is collected about them. … Read the full story by Wendy Davis
One day, advertising will enter a "postdigital age," when the concept and word "digital" will move into the background, where agencies and titles remove that moniker, where conversations switch from … Read the full story by Tom Goodwin
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automotive and financial service/real estate marketers. Automotive companies -- the biggest category, with a 14% share -- slipped 5% … Read the full story by Wayne Friedman
My friend Cory Treffiletti asked in his SPIN column this week if I was "developing (a) data strategy?" Well, he wasn't asking me per se, because when he does that, … Read the full story by George Simpson
The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating online fast lanes. The FCC's three … Read the full story by Wendy Davis
Magna Global reports today that U.S. media suppliers' advertising revenues grew by 3% in 2014 to $164 billion. 2014 was a particularly tough year for TV -- which will continue … Read the full story by Steve McClellan
For marketers, our brands are our most valuable possessions. Most advertisers would gladly remove risky sites from their campaigns, but until now, there hasn't been an easy process to ensure … Read the full story by John Montgomery
Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly out of step. You've become your own Botoxed, bloated parody. So what's a stiff old gold guy to do? Read the full story by
"Parks and Recreation" went out Tuesday night in the same way it came in six years ago -- with a lot of heart and low ratings. Fans of the show … Read the full story by Adam Buckman
From poverty to inept governments, the Web is facing ever greater barriers to growth. As a result, its rate of expansion has declined for the fourth year in a row … Read the full story by Gavin O'Malley
The industry self-regulatory group Digital Advertising Alliance today will release a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets. The organization also is … Read the full story by Wendy Davis
It would appear that Crispin Porter + Bogusky Co-Founder Alex Bogusky is launching a new venture. Read the full story by Richard Whitman
For Rubicon Project, maybe 49 really is a magic number. The company, named after the Rubicon river -- the one famously crossed by Julius Caesar in 49 BC -- reported … Read the full story by Tyler Loechner
Century 21 Real Estate is kicking off its 2015 marketing efforts without a CMO at the helm. The brand has been without a chief marketing officer since Bev Thorne and … Read the full story by Tanya Gazdik
Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down from last year's edition. But many commercials performed well. Many "Academy Awards" commercials overindexed when it came to commercial … Read the full story by Wayne Friedman
Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad spending. Television -- which still commands … Read the full story by Wayne Friedman
That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not as great as last year. And … Read the full story by Larissa Faw
The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on digital media vs. non-digital media, according … Read the full story by Joe Mandese
Qualia, which focuses on consumer intent targeting in real-time, will announce Monday a partnership with BlueCava that integrates more data to analyze changes in human behavior through intent signals for … Read the full story by Laurie Sullivan
AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango BOBGARFIELD @bobosphere RT@fredocat. You mean by … Read the full story by Bob Garfield
Google paid $25 million for the rights to use the .app top-level Web domain name, one of many the company aspired to gain, but it was not the only bidder. … Read the full story by Laurie Sullivan
The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all operations in a given city within … Read the full story by Steve McClellan
Some Oscar-nominated movies have seen a sharp rise in piracy since their nominations. Over $40 million has been lost from 2.04 million illegal downloads of big Oscar-nominated movies -- from … Read the full story by Wayne Friedman
Total advertising revenues for the radio industry fell 1% from $17.6 billion in 2013 to $17.5 billion in 2014, according to the latest figures from the Radio Advertising Bureau. Read the full story by Erik Sass
"It is not the critic who counts" is the opening line for this new and unexpectedly highfalutin' Cadillac spot, which breaks at the Oscars this Sunday. So I guess as … Read the full story by
Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology. Davidsen, who will oversee all of Rentrak's political accounts, previously was director of integration and media … Read the full story by Joe Mandese
As native and programmatic converge, the Interactive Advertising Bureau officially released OpenRTB 2.3 native ad specifications to spell out how marketers should buy and sell native ads in the programmatic … Read the full story by Tyler Loechner
The "Wired" issue you've been waiting for debuted this month... if you've been waiting for a heads-up about how we're doing on sex in the digital age. The issue isn't … Read the full story by Katie Meier
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies to build audience mixes by aggregating local cable TV advertising avails, has signed an agreement to license audience ratings … Read the full story by Joe Mandese
Nielsen TV audience measurement rival Rentrak this morning announced it has integrated its ratings with Mediaocean's systems, including software used by agencies to plan and buy media. Mediaocean is the … Read the full story by Joe Mandese
This just in... literally, it's on the network morning news shows as we hold MediaPost's virtual presses to add this breaking story to this morning's edition: BuzzFeed reports a post … Read the full story by Joe Mandese
One of New York City's iconic tabloid newspapers is on the market. This week, Mort Zuckerman revealed that he is considering selling the "New York Daily News" in a memo … Read the full story by Erik Sass
Fox Networks Group has named Joe Marchese president-advanced advertising products, a new position overseeing all non-linear TV advertising products and services inside Fox. The appointment follows the completion of the … Read the full story by Joe Mandese
Texas Governor Rick Perry has tapped Targeted Victory, an audience targeting firm focused on Republican political candidates, to help reach potential voters for a 2016 Presidential run. Targeted Victory is … Read the full story by Tyler Loechner
Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its local TV measurement system: a process … Read the full story by Joe Mandese