COVER STORY
AUSTIN, TEXAS -- Online media pioneer Steve Case kicked off Day Two of the SWSW Interactive festival here with a talk surfing two meaningful waves of the Internet, and put attendees in a position to catch the third one, just as it’s cresting. Case began with a history lesson for the attendees -- many of … Read the full story by Joe Mandese
NewsA Google software issue revealed that the whois database containing the contact information for people who own domain names has exposed names, addresses, email addresses and phone numbers used to … Read the full story by Laurie Sullivan
CommentaryThe brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that … Read the full story by Tyler Loechner
NewsThe FCC on Thursday released the full text of its historic 400-page net neutrality order, which reclassifies broadband service as a public utility and subjects providers to some common-carrier rules. … Read the full story by Wendy Davis
- Commentary
So we're agreed that expropriating a techy sounding name to lend cachet to something mundane is a silly exercise. But not nearly as silly as lending superfluous actual technology to … Read the full story by Bob Garfield
- Commentary
We've got odd names for things at the moment. I tried to make a phone call from my mobile phone the other day and it took me a good few … Read the full story by Tom Goodwin
- Commentary
There is no question that data and digital approaches are going to reshape the future of the TV advertising industry. Just look at the headlines this past week. Nielsen, the … Read the full story by Dave Morgan
- Commentary
Remember when, 20 or so years ago, anyone walking around in public shouting into a cell phone was considered a nuisance (or an asshole)? Well, soon early-ish adopters will be … Read the full story by
NewsA rough day in the stock market -- the worst in five months -- witnessed even bigger losses for many big media companies that took it on the chin. Some … Read the full story by Wayne Friedman
- Commentary
SXSW is all about the proverbial bleeding edge. But it is also a bubble, where we often lose sight of the deep ambivalence Americans at large really hold for many … Read the full story by Steve Smith
- News
Apple's unveiling of its Watch yesterday went off pretty much as expected but a few other announcements gave the "Spring Forward" event some of the pizzazz we love to expect … Read the full story by Thom Forbes
NewsNaveen Tewari, InMobi CEO, says the company will remain independent and will eventually sell stock in an IPO. He adds that InMobi has frequent discussions with other companies regarding potential … Read the full story by Laurie Sullivan
NewsViacom will now structure its major networks under two main network groups -- one for media and entertainment featuring MTV and Comedy Central, and a second for kids and family … Read the full story by Wayne Friedman
NewsPfizer has consolidated its media planning with Carat, and as a result, planning for the company's over-the-counter brands such as Advil and Chapstick is shifting from MDC's Assembly to Carat, … Read the full story by Steve McClellan
NewsAmong the major holding companies, WPP's organic revenue growth was on the high side, well above Publicis Groupe's 2% and above Omnicom's 5.7%. Reported revenue was up 4.6% to 11.529 … Read the full story by Steve McClellan
NewsTV syndication company Twentieth Television is offering a new guarantee rating spin for advertisers this coming upfront period, heading in the opposite direction of major TV networks: a C1 rating … Read the full story by Wayne Friedman
