COVER STORY
Epson recently signed a deal with Mercedes' AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual reality glasses running Android, Google's operating system, could provide a visual tour to give the history of the car and who drove it as the visitor walks through the museum. Eric … Read the full story by Laurie Sullivan
- Commentary
I believe native advertising is the best thing to happen to digital advertising since GM O'Connell's agency, Modem Media created the first banner ad that ran in Wired in 1994. … Read the full story by Mike Donahue
- News
Four of the largest U.S. advertisers spent fewer dollars in 2014 than the year before. Procter & Gamble was down 14.4% to $2.64 billion, General Motors was off 8.2% to … Read the full story by Wayne Friedman
NewsGoogle abused its monopoly power and harmed Internet users and competitors using anticompetitive tactics for its search engine back in 2012, according to experts at the Federal Trade Commission (FTC), … Read the full story by Laurie Sullivan
NewsConde Nast Entertainment, the multichannel video production arm of the high-end magazine publisher, has partnered with Rapt Media to create interactive digital video content for CNE's media brands, including both … Read the full story by Erik Sass
NewsAOL plans to announce Thursday a global partnership with Kenshoo that will provide technology that allows brands to advertise across its network to target audiences on Facebook and Twitter. The … Read the full story by Laurie Sullivan
- Commentary
"Drunk Executive Barfs at Bergdorf's," read a recent headline on Page Six of the "New York Post." Why was this story so sticky, getting picked up online and in print … Read the full story by
- Commentary
The mosh pit that is SXSW renders few substantial themes. The show is all over the place, physically and thematically. You get more from overhearing conversations and meetups. Read the full story by Steve Smith
NewsThe Federal Trade Commission will hold a workshop in November examining privacy issues raised by tracking consumers across devices for ad purposes. The agency is seeking comment on a host … Read the full story by Wendy Davis
NewsPublicis Groupe said today that its founding family, the Badinters, has sold more than 2.4 million shares of its stock in the holding company back to the Groupe for approximately … Read the full story by Steve McClellan
NewsThe Barclays marketer has also served in senior roles at Vodafone and Coca-Cola and several agencies including Lowe Howard-Spink and BBDO Europe and media agencies such as Tempus. His appointment … Read the full story by Steve McClellan
NewsThere won't be a Hollywood ending for National CineMedia and Screenvision after all. The country's two leading cinema advertising networks are canceling their merger agreement. The cinema ad networks originally … Read the full story by Erik Sass
NewsSeveral UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is owned by UK big box retailer … Read the full story by Steve McClellan
NewsCheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 million in an effort to better … Read the full story by Laurie Sullivan
- Commentary
AUSTIN, Texas - One of the best news organizations of the digital age, long a fixture at SXSW, was not present to record anything that took place here. Gigaom last … Read the full story by Bob Garfield
CommentaryThe brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that … Read the full story by Tyler Loechner
- Commentary
SXSW is the festival we love to hate -- a bit like Cannes, CES, Mobile World Congress, and, well, everything. There was a brief period of time where SXSW set … Read the full story by Tom Goodwin
