COVER STORY
There’s nothing wrong with Twitter. At least, the service itself is fine. The company’s problem is more a matter of perception, or really, a series of misconceptions. People, especially investors, confuse it with Facebook. Advertisers mistakenly see it as a promotional tool. And perhaps worse of all, many consumers think Twitter is noisy, and can’t imagine why … Read the full story by Gavin O'Malley
NewsThe CW, coming off a strong year with higher viewership -- virtually the only broadcast network to do so -- has closed its upfront dealing with substantial dollar volume and … Read the full story by Wayne Friedman
NewsSearch marketers cringe at the thought of paying hundreds of dollars for one accidental click. Up to 50% of clicks are accidental, per Google, citing a third-party study. Accidental clicks … Read the full story by Laurie Sullivan
NewsThe arrangement comes as the British carmaker is expanding its product line in a bid to reposition itself as a luxury lifestyle brand that will extend beyond cars to items … Read the full story by Steve McClellan
NewsWhat was billed as a debate between Al Gore and Martin Sorrell at the Cannes Lions this morning turned into a deep, soul-searching quest for options -- including WPP stock … Read the full story by Joe Mandese
- Commentary
I skipped Cannes this year. This isn't the first time I've done so, nor is it the first time that I've written about skipping Cannes. I'm not necessarily trying to … Read the full story by Dave Morgan
NewsSiriusXM is planning to launch a new ad-supported national news channel in partnership with Fox News, called "Fox News Headlines 24/7," which is set to debut this fall. The new … Read the full story by Erik Sass
- Commentary
We all know there's obvious hypocrisy surrounding the annual Cannes Lions International "Festival of Creativity": the insane costs, the scam award winners, the throwback hedonism at a time of agency … Read the full story by
NewsAt least three of the contenders have already won Grand Prix Awards at this year's festival, including "Life Paint," "Lucky Iron Fish," and Vodafone's "Red Light" mobile app. The Lions … Read the full story by Steve McClellan
NewsSelling of broadcast prime-time upfront commercial inventory is finally moving across major networks with expected small, single-digit percentage pricing increases and lower overall dollar volume. Read the full story by Wayne Friedman
News21st Century Fox this morning said Roger Ailes has signed a new, multi-year contract and will continue to serve as chairman-CEO of Fox News and Fox Business Network, and chairman … Read the full story by Joe Mandese
- Commentary
During my first two days at the Cannes Festival of Creativity 2015, I found myself drawn into six different conversations about data and how it is being used to inform … Read the full story by Michael McLaren
- Commentary
Advertisers lose billions every year to ad fraud, yet nothing is done. Could it be that publishers and networks are far more involved than we'd like to think, agencies feel … Read the full story by Sean Hargrave
NewsRadio Jury President Paul Reardon, executive creative director, Whybin\TBWA Group Melbourne, Australia, described the winning radio spot as "somber," "harrowing," and "absolutely amazing." Cyber Jury President Jean Lin, CEO Isobar … Read the full story by Steve McClellan
NewsYP says it will separate its digital advertising and print directory businesses to create two companies. YP, and the newly formed Print Media LLC, will operate independently with dedicated teams … Read the full story by Laurie Sullivan
- Commentary
Cannes is about creative, but this year the creative conversation is laced with something more than rose -- it's laced with talk of how data can finally be used to … Read the full story by Cory Treffiletti
NewsThe app, which is hidden inside a flashlight app and triggered by a shake of the phone, is designed to help women alert three trusted friends as to their whereabouts … Read the full story by Steve McClellan
CommentaryTraditional search algorithms are based on queries that pull information from across the Web, but what if we were to redefine the concept and consider not only search query keywords, … Read the full story by Laurie Sullivan
NewsAOL officially ends one chapter and enters a new one -- one, as its new positioning states, that will be "Powered by Verizon." The companies announced the successful completion of … Read the full story by Joe Mandese
NewsTwo of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook by 0.9 point for a 3.9% … Read the full story by Joe Mandese
- Commentary
Media-buying transparency or whatever can hold off a week. Will you please permit me, on the occasion of Father's Day, to devote a few words to something personal? To be … Read the full story by Bob Garfield
NewsGlobal beauty products marketer Coty has named Publicis' ZenithOptimedia global media agency of record for its $600 million-plus advertising account. ZenithOptimedia succeeds Omnicom's OMD, which did not participate in the … Read the full story by Joe Mandese
NewsThe agency's New York office won it for the "Take it from a fish" campaign for AstraZeneca. In the Health and Wellness section of the awards, Leo Burnett Mexico claimed … Read the full story by Steve McClellan
CommentaryWas this interview really necessary? Maybe it was simply too tempting on the part of NBC News to put Brian Williams on TV in an interview with Matt Lauer in … Read the full story by Adam Buckman
