COVER STORY
Looking back on some of the big media stories of the past week, two of them are so surprising that if they had broken anywhere near April 1st, no one would have taken them seriously. They also had something else in common -- the alphabet. Of the two -- Google’s restructuring and rebranding of its … Read the full story by Joe Mandese
CommentaryTalk about a mismatch: HBO isn't exactly known for children's shows, even if it does have some children's programming on its HBO Family channel. Read the full story by Adam Buckman
- News
Sheltering its innovative -- yet what some might consider farfetched -- ventures like Project Loon, Google will form a new holding company for new and existing projects and businesses that … Read the full story by Laurie Sullivan
- News
Google's surprise restructuring yesterday - attempting to provide linear clarity to what has become an alphabet soup of enterprises and visions - was by and large cheered by analysts and … Read the full story by Thom Forbes
NewsThe estimated loss of global revenue due to blocked advertisements will reach $41.4 billion in 2016, according to a study. This could explain the slowing growth of revenue from search … Read the full story by Laurie Sullivan
- Commentary
Word is that 198 million people around the world now use digital ad-blocking tools, at a cost to advertisers of $21.8 billion in lost revenue. Still, I would like to … Read the full story by George Simpson
NewsWorldwide, mobile ad revenue swelled 64.8% -- from $19.3 billion in 2013 to $31.9 billion in 2014, per IAB. The robust growth is attributed to continued shifts in consumer usage … Read the full story by Gavin O'Malley
CommentaryFor 14 centuries Homs has been a jewel of Islamic dynasties. The history still pulses through the sun and rubble, and the world's most intrepid adventurers have come here to … Read the full story by Bob Garfield
NewsThe ad industry still hasn't cracked the viewability nut. During the second quarter of 2015, only 44% of digital display ads were viewable. That's down from the 49.4% viewability rate … Read the full story by Tyler Loechner
- Commentary
Technology is unleashing itself on every aspect of our lives, progressing relentlessly to bring about more profound changes, more quickly than ever before. Ironically, as is does so, the only … Read the full story by Tom Goodwin
NewsMoving deeper in its investments in digital publishing platforms, NBCUniversal has agreed to make a $200 million equity investment in Vox Media. NBCU is also expected to soon announce a … Read the full story by Wayne Friedman
- Commentary
Kim Kardashian's Instagram ad for a morning sickness drug flouts the FDA's long-established requirement that ads touting the benefit of drugs also disclose their risks and contraindications, the agency says. Read the full story by Wendy Davis
NewsOver the next month, Facebook plans to add new features to its "dynamic" product ads, including cross-selling abilities and Audience Network availability. In addition, businesses will soon be able to … Read the full story by Gavin O'Malley
NewsJust weeks after it struck a deal to sell the "Financial Times" to Japanese publisher Nikkei, Pearson is moving to offload the rest of its media publishing business by selling … Read the full story by Erik Sass
News"There's a lot of pressure on parents and teachers for purchasing school supplies," Bryant Harland, technology analyst at Mintel, tells "Marketing Daily" about the desire to save money on back-to-school … Read the full story by Aaron Baar
- Commentary
It's been a tough 24 hours for TV companies in the U.S. Ever since Disney's earnings call Wednesday that warned about network affiliate fees going forward, the stock market has … Read the full story by Dave Morgan
