In an effort to get out in front of the rapid adoption of ad-blocking technologies -- and more importantly, behaviors -- the Interactive Advertising Bureau's "Tech Lab" this morning issued … Read the full story by Joe Mandese

There are a lot of reasons for mashing up Paul Klein's universal network television truth with programmatic, but mainly it's because that's what I hear other people doing lately. Most … Read the full story by Joe Mandese

Alex Bogusky, the erstwhile poster child for Madison Avenue creativity, is returning to the business in the first meaningful way since leaving MDC Partners' CP+B five years ago, and this … Read the full story by Joe Mandese

The reason for the title was Thursday's launch of Alex Bogusky's new self-serve programmatic video advertising platform, Visibl, which was a cool name to riff off of, especially since I … Read the full story by Joe Mandese

CNN's first Democratic Presidential debate of the season posted record results versus other party debates of the past -- but less than recent Republican Presidential debates. The CNN event posted … Read the full story by Wayne Friedman

While pundits weigh in on last night's prime-time politicking, there is no debating which candidates have been winning the Presidential Web engagement race. Utilizing an empirical measure of attention -- … Read the full story by Joe Mandese

Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee return on investment for print advertising, with a promise of additional free advertising placements to make good any shortfalls. … Read the full story by Erik Sass

After five weeks of the season, total national TV advertising revenue and value across all NFL TV networks -- CBS, NBC, Fox, ESPN, and NFL Network -- is up 5%, … Read the full story by Wayne Friedman

Wal-Mart reiterated its commitment to becoming an e-commerce powerhouse, capable of bringing online shopping to mainstream America. It also unveiled a new TV spot intended to encourage "buy online, pick … Read the full story by Sarah Mahoney

Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section of industry players around another area that's vital to the future of television: programmatic. The initiative, which until this … Read the full story by Joe Mandese

Despite ongoing efforts and technology advances on mobile and search engine query results, a recent study shows that long-term loyalty and customer engagement continues to decline. The research found that … Read the full story by Laurie Sullivan

S4M (Solutions for Mobile, a mobile-focused ad-tech platform), released the findings of a global study Tuesday showing that the mobile market is missing out on an additional $10 billion in … Read the full story by Ben Frederick

Computer maker Dell and its owners, founder Michael S. Dell, MSD Partners and Silver Lake confirmed Monday the acquisition of EMC in a deal worth about $67 billion, making it … Read the full story by Laurie Sullivan

Nielsen has expanded mobile measurement for its Digital Ad Ratings to six additional countries. Mobile measurement will now be included in ratings across Australia, France, Germany, Italy and the UK. … Read the full story by Gavin O'Malley

"Digital technology and digital outreach and anything that facilitates that," says Brand Keys founder and president Robert Passikoff, "has become more differentiating to people than what brand of cereal they … Read the full story by Aaron Baar

Two weeks into the TV season, NBC is continuing where it left off -- in first place among key viewers -- while virtually all TV networks are showing lower traditional … Read the full story by Wayne Friedman