Citing "limited creation" of the kind of new mass marketing categories known to stimulate ad spending, as well as a "diminished role" for local marketplaces, influential ad industry analyst Brian … Read the full story by Joe Mandese
This is the formula for a collision. Ask any navigator. It's how you can tell if that blip on radar might be deadly - and a very good reason to … Read the full story by Ted McConnell
Joe Tripodi, a serial chief marketing officer who left Coca-Cola in February after more than seven years in that position, is joining Subway as global CMO to take responsibility for … Read the full story by Thom Forbes
Publicis will divide into communications, media, digital and healthcare hubs and assign chief client officers to every client. Laura Desmond, global CEO Starcom MediaVest Group, is taking on the newly … Read the full story by Steve McClellan
Yahoo's board is expected to discuss big strategic options -- including the possible sale of its core Internet business -- when it meets Wednesday through Friday of this week, according … Read the full story by Joe Mandese
The cost to the ad industry of consumers using ad blockers to protect themselves from digital malware is $781 million, according to findings released this morning by the Interactive Advertising … Read the full story by Joe Mandese
The IAB this week said ad blocking is costing the industry $781 million a year. But I think this is just as worrisome: Facebook-owned messaging app WhatsApp is blocking outbound … Read the full story by George Simpson
"It was always my dream to be Miss November," said no woman connected to this latest Pirelli calendar. Released earlier this week, it's already kicked up much social media fuss. Read the full story by
The downward trend in newsstand sales is continuing -- and may even be gathering speed. The total number of print magazines sold via newsstands and other retail channels fell 10.3% … Read the full story by Erik Sass
You cannot have a quality user experience and an advertising model in the same universe. The restrictions imposed to ensure a pleasant user experience are choking off the ad revenue … Read the full story by Bob Garfield
A bigger part of my world is becoming ad-free. My TV viewing is probably 80% ad-free now. Same with my music listening. Together, that costs me about $20 per month. … Read the full story by Gord Hotchkiss
A 2-year-old email privacy bill will finally have its day in the House of Representatives on Tuesday. If passed and signed into law, the bill would ensure that government agencies … Read the full story by Jess Nelson
It may be a pastel pink and a baby blue to me and you, but to Pantone - and designers for everything from appliances to cosmetics to furniture - they … Read the full story by Thom Forbes
Thanksgiving Day data released from ChannelAdvisor shows search rose 4.7% as of noon Eastern, compared with last year, and overall sales on Google Shopping grew 35.9%, compared with 2014. Read the full story by Laurie Sullivan
Jay Leno just got a promotion -- a second-season order for his CNBC show "Jay Leno's Garage." The new season will begin next spring. Read the full story by Adam Buckman
Normally, I don't like to use this blog to grouse about the behind-the-scenes ops of one of our sources, but it's rare that I have this kind of opportunity to … Read the full story by Joe Mandese
NBC's "The Wiz," the network's latest live musical, attracted a broad range of viewers in the holiday season -- especially women. "The Wiz Live!" averaged a Nielsen 11.5 million overall … Read the full story by Wayne Friedman
Everyone wants to get paid for their "content" - even some politicians. Realizing the advertising windfall that CNN grabbed for its high-viewership Republican presidential debates, candidate Donald Trump renewed his … Read the full story by Wayne Friedman
Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. The report focuses on how many adult consumers access a given platform … Read the full story by Wayne Friedman
The U.S. out-of-home ad industry's Traffic Audit Bureau this morning unveiled plans for a "major" overhaul of the industry's audience measurement system. The first phase of the plan, which was … Read the full story by Joe Mandese