Linda Thomas Brooks has been named president and CEO of The Association of Magazine Media. She says her "primary goal is to be an influential and effective industry voice promoting … Read the full story by Sara Guaglione
I interviewed lots of people who offered behind-the-scenes stories about Cosby in advertising. Interestingly, two of these stories have to do with Cosby as a dad figure. They demonstrate his … Read the full story by
A lot of headlines over the weekend about the capture of Mexican drug lord Joaquin Guzman, and congratulations to our friends south of the border, but come on -- how … Read the full story by Bob Garfield
MDC Partners' agency trading desk Varick Media Management violated the industry's privacy code by failing to offer consumers a way to reject behavioral targeting, a watchdog said Thursday. Read the full story by Wendy Davis
Late last month, I wrote that one of the headlines we're certain to see in the trades in 2016 will be that "Marketing Tech Will Eat Ad Tech." A lot … Read the full story by Dave Morgan
Nicolle Pangis, who began her career in a junior role at the- fledgling ad technology company 24/7 Real Media, has been named chief operating officer of Xaxis, the nearly $1 … Read the full story by Joe Mandese
The forecast, from WPP's IEG, cites corporate interest in sponsorships as a means to support international expansion as a driving factor. Sponsorship dollars will grow 4.5% to more than $22.4 … Read the full story by Steve McClellan
More details on the big Publicis Groupe restructuring, announced last month, were released today. Sadoun has formed a Creative Board that will be led by Mark Tutssel, chief creative officer, … Read the full story by Larissa Faw
A 'Bloomberg' report on the development cited unidentified "people with knowledge of the matter." Publicis wants to structure a deal, said to be in its early stages, that would keep … Read the full story by Steve McClellan
Al Jazeera is shutting down its American cable news channel after launching two and a half years ago. Employees were told that Al Jazeera will pursue a new global online … Read the full story by Sara Guaglione
GroupM's MediaCom unit has struck a deal with biometric tracking firm Realeyes that will incorporate emotional measurement of consumers into its content testing and media planning. MediaCom claims the deal … Read the full story by Joe Mandese
For the first time, online local advertising is on track to overtake all local analog media, this year. That's per a forecast from Borrell Associates, which expects digital to hog … Read the full story by Gavin O'Malley
If there was any doubt that Barack Obama is the first TV Everywhere president, his valedictorian State of the Union address laid that idea to rest. From promoting the speech … Read the full story by J. Max Robins
Looking to spur more linear and digital video ad innovation, cable network group Turner is launching industry-wide research consortium Turner Ad Lab. Read the full story by Wayne Friedman
The Interactive Advertising Bureau's (IAB) Tech Lab on Tuesday released its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public comment. Read the full story by Tobi Elkin
In 2001, Cisco conducted a survey of past Nobel Prize winners. By then, Internet usage had mushroomed. Half a billion people -- almost 9% of the world's population -- were … Read the full story by Gord Hotchkiss
2016 needs to be the year we finally get real about the state of our industry, and what needs to be done to sort it out. If we ever want … Read the full story by Morten Pedersen
AT&T will once again offer unlimited mobile data plans, but not for cord-cutters. The telecom will resume selling unlimited data to smartphone users, provided that they purchase TV packages from … Read the full story by Wendy Davis
Marketers in the U.S. will spend more on display than search advertising in 2016, according to numbers released by eMarketer Monday. This year, spending for display advertising will reach $32.17 … Read the full story by Laurie Sullivan
With commercials priced at almost the $5 million mark for a 30-second commercial, the big sport event on CBS on February 7 could hit more new record levels for advertising … Read the full story by Wayne Friedman
LAS VEGAS -- This is the refrain of agency grunts as we take our hungover strolls among the pleated pant masses and endless aisles of tech on display here. We … Read the full story by Jonathan Haber
National TV ad prices followed a seasonal downward adjustment in December, the last month of the fourth-quarter holiday shopping season. Prices fell 17 points to an index of 127 in … Read the full story by Joe Mandese
Sorrell said that given the slow-growth global economy and low inflation, marketers will continue to focus on cost efficiencies. That could mean another year of higher-than-normal media agency review activity, … Read the full story by Steve McClellan
Lamar Advertising has acquired Clear Channel Outdoor's out-of-home assets in five midsized U.S. markets for $458.5 million. The deal is forecast to add around $79 million to the company's total … Read the full story by Erik Sass
Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal, didn't mince words about Nielsen accuracy when it comes to TV viewership: It's real bad. A year ago, NBC … Read the full story by Wayne Friedman