The Interactive Advertising Bureau (IAB) on Friday released a new Data Segments & Techniques Lexicon that attempts to demystify data usage in the marketplace and create a common language for … Read the full story by Tobi Elkin
Google disabled more than 780 million ads in 2015 for violating its policies, up from 524 million in 2014. The findings released in its annual "bad ads," now known as … Read the full story by Laurie Sullivan
National TV advertising for fourth-quarter 2015 has been estimated to have grown 2%, per Pivotal Research Group, which attributes this to new ad categories with high media spending from daily … Read the full story by Wayne Friedman
Campbell Ewald must face a potential class-action lawsuit for allegedly sending unsolicited text messages as part of an ad campaign for the Navy, the Supreme Court ruled today. Read the full story by Wendy Davis
Dave Morgan wrote an insightful column last week about how ad tech is going to get eaten up by marketing tech in 2016. Dave is one of the smartest, classiest … Read the full story by Cory Treffiletti
At a time when both Madison Avenue and the digital publishing community it depends on are struggling to find a solution to the potentially existential threat of ad blocking, one … Read the full story by Joe Mandese
Dozens of advocacy groups are urging the Federal Communications Commission to move forward with new privacy rules that could restrict broadband providers' ability to serve targeted ads to subscribers. Read the full story by Wendy Davis
In an important stamp of approval making comScore's digital audience measurement more of an industry currency, the Media Rating Council voted to grant accreditation to comScore's Media Metrix service. The … Read the full story by Joe Mandese
The situation comedy is arguably the most ancient and lucrative genre of television programming. "I Love Lucy" was the original "Must-See TV" show - and in the decades that followed, … Read the full story by Gary Holmes
There is a big difference between being informed and being thoughtful. Our connected world definitely puts the bias on the importance of information: being connected is all about being informed. … Read the full story by Gord Hotchkiss
A new study from the Association of National Advertisers and ad fraud tracker White Ops estimates that advertisers will lose $7.2 billion this year as a result of fraudulent impressions. … Read the full story by Steve McClellan
"Who will become the next U.S. president" was not the most-searched question on google.com during the fourth televised Democratic debate. Search queries were not dominated by one particular question. Depending … Read the full story by Laurie Sullivan
Andrew Susman spent the past two decades empowering brand marketers via content marketing. Now he plans to do it with a broader array of media services at an agency known … Read the full story by Joe Mandese
With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with anger, denial, accusations of immorality and … Read the full story by Bob Garfield
Apple will shutter the iAd App Network as of June 30, 2016, the company wrote in a post on its developer's Web site late Friday. Read the full story by Laurie Sullivan
I interviewed lots of people who offered behind-the-scenes stories about Cosby in advertising. Interestingly, two of these stories have to do with Cosby as a dad figure. They demonstrate his … Read the full story by