MediaPost Weekend Editions for February 2016
MediaPost Weekend - Saturday, Feb. 27, 2016
The SVOD Bod: How On-Demand Muscled Into Fitness
Google AMP Launches, Rivals Facebook Instant Articles
Simon Named CEO Mindshare NA, Kinsella Out
Dentsu Aegis Launches New Agency To Service $200 Billion B2B Sector
God Save The Queen - And Proceed With Caution While Backing Up
CMOs Want To Know: Which Naked Disney Princess Are You?
Connected TV To Grow 17%, Chromecast Has Big Plans For 2016
Virtual Reality: The Brightest Star In Samsung's Galaxy
Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In
Can Carriers Make Advertisers Pay Data Charges?
Oscars Forecast To Draw As Much As $135M In Ad Revenues
Morning Again And Again In America
Google CEO Voices Support For Apple Against FBI
Facebook Expands Instant Articles, Goes Deeper Into News Biz
MediaPost Weekend - Saturday, Feb. 20, 2016
Can Carriers Make Advertisers Pay Data Charges?
Oscars Forecast To Draw As Much As $135M In Ad Revenues
Morning Again And Again In America
Google CEO Voices Support For Apple Against FBI
Facebook Expands Instant Articles, Goes Deeper Into News Biz
Cablevision To Live Stream CBS Programs
Walmart And MediaVest Part Ways After Nine Years
Is Amazon Creating A Personalized Store?
Grammy Ratings Don't Hit High Note
Paid, Owned, Bought & Sold: 'Earned' IPG Unit Golin Acquires Brooklyn Bros.
Radio Reaches Key Voters In Super Tuesday States
Subscription Services Grab Lion's Share Of Online Viewing
Where's The WD-40?
Upfront Marketplace Could Return Low Single-Digit Growth
Machines Of Loving Grace: Messaging, Personalization & AI
A Less-Disruptive Advertising Future
Twitter Ban Deals Setback To ISIS Propaganda Campaign
Future Of Digital Marketing Supply Chain: Serving Consumers & Marketers, NOT Intermediaries
Fashion Week From Afar Is Still Fab
P&G, Walmart Execs Address The Shifting Marketplace
'The New Yorker' Writes Print's Big Streaming Play
MediaPost Weekend - Saturday, Feb. 13, 2016
Upfront Marketplace Could Return Low Single-Digit Growth
Analyst To National TV Ad Market: You're Not Dead, Yet
At The Super Bowl, Broncos Win, Budweiser Fumbles
Demented
Anger, Bitterness, And The Beyonce Bump
IPG's Philippe Krakowsky Named Chairman IPG Mediabrands
The DNA Of Danger Vs. The Right Of Privacy
OMD Remains Top Gunn, Bests Other Media Shops For 10th Consecutive Year
Wall Street Analyst Wieser Upgrades IPG To 'Buy' Rating
Verizon Confirms It Is Weighing Yahoo Bid
Big Media Stocks Take Hit
Louis C.K.: Way OK In Owning His Digital Destiny
NH Primary Day: Mobile Bests Desktop In Calls To Action
Omnicom's New Global Media Agency To Launch 'In A Few Weeks'
Top Super Bowl 2016 Advertisers' Scores Based On Digital Media Performance
'Wired' To Ad-Block Users: Turn It Off Or Subscribe
Super Bowl Auto Ads Increase Searches On Edmunds
Super Bowl, NFL Out-Of-Home Viewing Rises
Super Bowl Ads: The Glory, The Greatness, The Marilyns
MediaPost Weekend - Saturday, Feb. 6, 2016
Join Our Live Coverage Of Super Bowl 50
Super Bowl, NFL Out-Of-Home Viewing Rises
Super Bowl Ads: The Glory, The Greatness, The Marilyns
From Procurement To Programmatic: Why Nobody Listens To You Anymore
Programmatic TV: Don't Adopt The Mistakes
Instagram Ups Ad Time For Brands
Agency Strikes New Kind Of Unwired Deal, A Step Toward Local Broadcast Programmatic
Moonves Promoted To CBS Chairman; Redstone Resigns Top Post
'Harper's Magazine' Fires Editor Cox
Michelle Obama: How Publishers Can Reach Millennials
Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
Yahoo Lays Out 'Aggressive' Comeback; Reduces Workforce By 15%
EU And U.S. Agree On 'Privacy Shield' For Cross-Border Data Transfers
Super Bowl Viewers See Ads As Entertainment First, Marketing Second
Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time
Potty Talk
If Politics Is A Blood Sport, Politico Seeks To Put More Skin In The Game
The ANA And 4A's Have -- Predictably -- Split On Transparency
Microsoft Bing Predictions For Iowa Caucus On Par With University Poll
comScore Readying 'Total Home Panel,' Will Measure Up To A Dozen Devices Per Home
ANA Calls 4A's Principles 'Premature,' Demands Apology
The Unquantified Self: Advertising's Opt-in Challenge
Yo-Yo No Mas: Oprah & The Weight Wars