Somewhat echoing what senior TV and media executives have been saying during recent financial earnings calls, one veteran media analyst believes upfront deal-making will be a decent -- but perhaps … Read the full story by Wayne Friedman
In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a report this morning "defying the notion" … Read the full story by Joe Mandese
While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback Peyton Manning said he intended to … Read the full story by Sarah Mahoney
The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is Audi, and the spot called "Commander." Read the full story by Bob Garfield
Hate, anger, division, bitterness -- leather? Just a few of the emotions and questions stirred up in the wake of the Super Bowl 50 halftime show. Read the full story by
In this newly created role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees $37 billion in global billings and … Read the full story by Steve McClellan
As you read this sentence, new, spectacular statistics are being written about mobile's inevitable march through marketing. Yet in a mad dash for profit, we are blowing a huge opportunity. … Read the full story by Ted McConnell
Omnicom's OMD once again ranked as the "most awarded" media agency, according to an annual report summing and analyzing the winners of major global advertising awards competitions. The 2015 win … Read the full story by Joe Mandese
The upgrade comes just weeks after the influential Wieser upgraded Publicis Groupe to a "buy," based on the belief that the ad holding company had been "overly punished" by investors … Read the full story by Steve McClellan
Less than a year after it agreed to acquire AOL for $4.4 billion, telecommunications giant Verizon is weighing a bid to acquire Yahoo, CEO Lowell McAdam confirmed during an interview … Read the full story by Joe Mandese
After a day when Viacom lost 21%, it took another 4.7% decline on Wednesday to close at $31.37. Walt Disney sank 3.8% to $88.85. On Tuesday, before it released its … Read the full story by Wayne Friedman
When Louis C.K. streamed his new drama "Horace and Pete" last Saturday sans any pre-launch hype on his Web site, our greatest everyman comic genius sealed his slot as the … Read the full story by J. Max Robins
Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked on by a mobile device, according … Read the full story by Jess Nelson
Omnicom CEO John Wren told analysts and investors Tuesday that the holding company would be launching a third global media agency network within the next few weeks. The agency will … Read the full story by Steve McClellan
Super Bowl 2016 advertisements may have lacked the luster of previous years, but brands like TurboTax, Avocados for Mexico, and T-Mobile showed how cross-channel media strategies can score big points … Read the full story by Laurie Sullivan
Wired is offering a new option to readers who block ads: $3.99 for four weeks of ad-free access. Users who want to see the content will have to white-list 'Wired' … Read the full story by Felicia Greiff
Edmunds released data Sunday during Super Bowl 50 showing how television commercials from automotive manufacturers running prior to and during the game affected searches on its Web site for automakers … Read the full story by Laurie Sullivan
Super Bowl viewing from consumers who do not live in the primary rating household (guests or short-term visitors) contributes about 10% to the total ratings. Nielsen estimates this comes to … Read the full story by Wayne Friedman
Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won the game for Snickers. So I … Read the full story by