While the U.S. advertising market is poised for a good year due to digital media, political advertising, and the Rio Summer Olympics, some media segments appear to be slowing a … Read the full story by Wayne Friedman
Total TV-video consumption grew in the fourth quarter of 2015 by just under 1%. These results -- from Nielsen data and estimates from Pivotal Research Group analyst Brian Wieser -- … Read the full story by Wayne Friedman
Do you remember the brilliant baptism scene at the end of "The Godfather"? "Do you renounce Satan?" the priest asks Michael from within the church at the end, as we … Read the full story by
France's data protection regulators are fining Google $112,000 for failing to broadly censor its search engine in response to Europeans' requests to delete information about themselves. Read the full story by Wendy Davis
From April 2015 through February 2016, YouTube site visitors have spent 485% more time watching candidate- and issue-related videos, with nearly 50% of that time occurring on mobile -- up … Read the full story by Laurie Sullivan
The Interactive Advertising Bureau (IAB) on Thursday released a calculator tool for advertisers, agencies and publishers that analyzes programmatic tech costs. Read the full story by Felicia Greiff
The average home has 10-12 devices, not including linear TV -- which has made measuring and monitoring what people watch infinitely more difficult compared to a time when people primarily … Read the full story by Larissa Faw
What does simplicity look like? We could argue all day, but maybe we could agree on some basics. Advertisers might be happy if they could easily discover what works, across … Read the full story by Ted McConnell
To beef up her credentials for her inevitable appointment to the Supreme Court by President Donald J. Trump, Sarah Palin announced she was developing a "Judge Judy"-style reality show. Palin … Read the full story by J. Max Robins
TV consumers who do not multitask while watching TV are now a tiny minority. More than 90% of U.S. consumers are now multitasking while watching TV. Overall, 33% of all … Read the full story by Wayne Friedman
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views, according to the latest edition of Magna Global's Media Economy Report. The report, which is being released today … Read the full story by Joe Mandese
The ad industry is undergoing a new era of transformation, according to Publicis Groupe CEO Maurice Levy, speaking at the 4As conference. Publicis Groupe is no longer a holding company, … Read the full story by Larissa Faw
The NCAA Men's College Basketball Tournament has seen softer TV ratings through the initial days of the games, but higher overall national ad revenue. Over the first four days of … Read the full story by Wayne Friedman
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is also one for you if you … Read the full story by Maarten Albarda
Since I last weighed in last fall to shame careless and the clueless publicists for indiscriminate nuisance pitching for the brands they're charging clients to build, I have received these … Read the full story by Bob Garfield
But not by much. The Publicis Groupe-owned agency now predicts this year's growth will reach 4.6% to $579 billion, down a tick from the 4.7% it predicted in December. The … Read the full story by Larissa Faw
WPP announced Thursday that J.W Thompson CEO Gustavo Martinez, who's enmeshed in an ongoing harassment suit, has resigned and will be replaced by Tamara Ingram. Hallelujah. In so doing, the … Read the full story by