Facebook is once again fiddling with its News Feed algorithm -- this time to give more play to posts that users spend more time viewing. Read the full story by Gavin O'Malley
Medium seems to be undergoing a transformation from blogging platform to publishing platform, and the change is paying off. The company has raised another $50 million, just a few months … Read the full story by Sara Guaglione
At first, I shied away from watching "Confirmation," the HBO docudrama about the 1991 Anita Hill-Clarence Thomas Supreme Court hearings. For the real thing, I remember being glued to the … Read the full story by
The "opening" up of the television set-top is getting a lot of attention these days. The Federal Communications Commission has called for pay TV providers to "open" up TV set-top … Read the full story by Dave Morgan
The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from $13 billion in 2014 to $21 … Read the full story by Felicia Greiff
BOSTON -- The advertising, media and marketing technology community demonstrated just how strong it truly is here Wednesday during an OMMA Boston conference that covered both very current issues like … Read the full story by Joe Mandese
Ghostery, which offers consumers the ability to block third-party ads, wants to work with Internet service providers to enable ad blocking at the network level. Read the full story by Wendy Davis
The report also projected that activation spending will top $740 billion by 2020. It is the first study to provide a clear definition of brand activation and to measure the … Read the full story by Tanya Gazdik
When President Obama registered his support for allowing consumers to (gasp!) choose their own set-top boxes, I envisioned the collective exploding heads of the cable lobby. Read the full story by J. Max Robins
National advertising commercial loads fell slightly at three network groups during March -- as overall national TV ad loads remain steady. Fox was down to 9.6 minutes per hour from … Read the full story by Wayne Friedman
Sapient was included in the calculation of organic growth for the first time since Publicis Groupe acquired it last year. CEO Maurice Levy confirmed acquisition talks on an investor call … Read the full story by Larissa Faw
Every single person in the world expressed puzzlement last week at the news from Prague. In a marketing initiative that literally will alter the map of Europe, the Czech Republic … Read the full story by Bob Garfield
A report by PubMatic said advertisers are increasingly targeting Android users, Android app inventory prices increased 147%, year-over-year, and advertisers are shifting to private marketplaces as a vehicle for enhanced … Read the full story by Tobi Elkin
As the 2016-17 upfront -- and NewFront -- pitch season approaches, an influential Wall Street analyst this morning told investors to shift their attention back to the "value" of network … Read the full story by Joe Mandese
The White House has thrown its support to the Federal Communications Commission's proposal to issue new set-top box rules aimed at enabling consumers to more easily watch television programs on … Read the full story by Wendy Davis
I think that social media (instead of display advertising) does a better job of enabling candidates to "react" quickly to changing campaign momentum. Read the full story by George Simpson
Google made a strong push Wednesday into the budding multimillion-dollar addressable TV market with several features that will personalize television advertising in a way that is similar to how personalized … Read the full story by Laurie Sullivan
Nielsen's Buy business unit -- its market data business for advertisers -- slipped 1% in revenue to $793 million and its Nielsen Watch unit -- its traditional media and digital … Read the full story by Wayne Friedman
Are American taxpayers regressing to analog media? At least as far as tax preparation is concerned? That would seem to be the case based on an analysis of the Digital … Read the full story by Joe Mandese
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue Report 2015 Full Year and Q4 … Read the full story by Laurie Sullivan