In a move that extends its market power beyond the 1.6 billion user identities it explicitly controls, Facebook this morning announced it will expand the reach of its audience network … Read the full story by Joe Mandese
Facebook's move to shutter FBX should be a surprise to no one, and will have a limited short-term impact on the average marketer. Longer term, however, there are some interesting … Read the full story by Adam Berke
Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen Trade," William Goldman famously summed up … Read the full story by
You know what? Let's do have a trial by media. Definitely -- so we can watch in astonishment as the corporate defendant demonstrates its guilt by the very way in … Read the full story by Bob Garfield
Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the … Read the full story by Joe Mandese
By 2017, Snapchat expects to see revenue rise to upwards of $1 billion. How the social darling plans to make such a dramatic leap is not entirely clear. Read the full story by Gavin O'Malley
The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." A "single view of the consumer" … Read the full story by Ted McConnell
If Business Insider's take is any indication, all hell is going to break loose next month after the release of an ANA report on media agency rebates and related issues. Read the full story by Richard Whitman
The Federal Trade Commission plans to scrutinize online privacy notifications, the agency announced this week. Read the full story by Wendy Davis
Companies adjusting to slow-growth economic conditions have come to terms with the need for mergers and acquisitions (M&A), but have become much more cautious when closing deals, according to a … Read the full story by Laurie Sullivan
The Carnival review was designed to consolidate its paid media strategy development and execution across its global cruise brands. The firm had indicated that it wanted an agency partner that … Read the full story by Steve McClellan
Facebook on Wednesday said it will shut down Facebook Exchange (FBX), its desktop-based retargeting ad exchange, as of Nov. 1. Read the full story by Tobi Elkin
A "seriously flawed" proposal to unlock set-top boxes would "undermine responsible and relevant advertising on broadcast and cable media," the ANA says. Read the full story by Wendy Davis
Mark Longacre and Catherine Young, both senior associates at GroupM's Mindshare New York unit, took first place in the "media" category for the 2016 U.S. Young Lions competition for a … Read the full story by Joe Mandese
Google unveiled Tuesday its vision for AdWords and Analytics -- completely rebuilt for a mobile-first world. The company announced several significant changes that will give advertisers more insight gleaned from … Read the full story by Laurie Sullivan
Amidst all the bickering and finger-pointing over the future of Viacom, investors believe it may now be a media company worth buying. On Friday, its stock closed up strongly 4% … Read the full story by Wayne Friedman
Marketers love Malcolm Gladwell. They love his pithy, reductionist approach to popular science: his tendency to sacrifice verity for the sake of a good "just-so" story. And in doing this, … Read the full story by Gord Hotchkiss
Facebook needs people to share more personal posts, and it is betting on live video and continued app diversification to do so. At the moment, however, the social giant is … Read the full story by Gavin O'Malley
Trustworthy Accountability Group (TAG) on Monday announced that it's ready to implement its "Certified Against Fraud" initiative, and that more than 30 ad-tech firms have signed up to participate. Read the full story by Tobi Elkin
Ari Bluman, a pioneering programmatic media executive who became GroupM's first Chief Digital Investment Officer in 2012, died today after a long illness. He was 44. Bluman, who spent most … Read the full story by Joe Mandese
Everyone has partnered with outside sources of demographic, psychographic and spending data to claim that THEIR ads move product more than the other guy's. The assumptions in these "business outcomes" … Read the full story by George Simpson