"Why is Trump running commercials on CNN?" a friend asked me a couple of days ago. I wouldn't presume to speak for the Republican Presidential contender's media buying strategy, but … Read the full story by
With less than a month until the November 8 election, news media have found out how to cover the mind-bending absurd spectacle of Trump. The answer: give a platform to … Read the full story by Philip Rosenstein
Welcome to the second presidential debate, a town hall convened at Washington University in St. Louis, Mo. This is the second of three debates between the candidates for the presidency. Read the full story by Bob Garfield
The second Presidential debate did not post a new TV viewing debate record, but it did earn a preliminary Nielsen measured 66.5 million viewers. The dip was partly due to … Read the full story by Wayne Friedman
Donald Trump was clearly more prepared this time around, while still falling a bit off the rails. Despite attacking Clinton, there were several moments from Trump that were disturbing. Read the full story by Philip Rosenstein
The FTC says a recent court decision could prevent it from policing "high-tech threats" as well as "garden-variety deception." Read the full story by Wendy Davis
Newly proposed broadband privacy rules "will have severe negative impacts for the on-line and mobile experience," the Association of National Advertisers said today. Read the full story by Wendy Davis
Earlier this month, OMD's Julie Fleischer and Neustar's Steven Wolfe Pereira poked at data integrity issues during a Chicago conference, creating some timely swirl by highlighting a simple truth: We … Read the full story by Ted McConnell
The FCC's revised proposal for privacy rules would hinder broadband providers' ability "to succeed in the developing marketplace" of online advertising, six major ad organizations say. Read the full story by Wendy Davis
Two consumers who are suing Turn for allegedly violating the privacy of Verizon subscribers are asking an appellate court to reject the ad company's argument that the case belongs in … Read the full story by Wendy Davis
Companies that collect data from one computer, like a laptop, in order to serve ads to a different gadget, like a smartphone, must comply with the industry's cross-device privacy code … Read the full story by Wendy Davis
WPP programmatic media unit Xaxis has agreed to acquire Triad Retail Media, a supply-side platform for retail commerce sites that want to sell ad inventory to brands. Terms of the … Read the full story by Joe Mandese
The good news is that since posting an "editor's note" on Monday inviting nominations for our annual Agency of the Year Awards I received dozens of messages from people interested … Read the full story by Joe Mandese
Interpublic research arm Magna has upgraded its U.S. ad revenue forecast and now predicts that media owners' net advertising revenues will grow 6.3% to $179 billion in 2016, the strongest … Read the full story by Steve McClellan
The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands' Magna Global unit. While that is less … Read the full story by Joe Mandese
The ad industry has never had more people counting it than it does today, but for me, the most definitive source continues to be Interpublic's Magna Global unit. And it's … Read the full story by Joe Mandese
The Interactive Advertising Bureau's new formats and standards for ad units will have a major, positive impact on user experience, helping stem the tide of ad blocking. The LEAN guidelines … Read the full story by Erik Sass
Earlier this week, MediaPost announced it is inviting nominations for our annual "Agency of the Year" awards. Today, I'd like to invite readers to nominate candidates for our annual "All … Read the full story by Joe Mandese
Although Republican presidential candidate Donald Trump garnered more airtime, earned and paid media for the second Presidential debate, one research report said Democrat Hillary Clinton pulled in more total advertising … Read the full story by Wayne Friedman
NBC says the marketing push will include 27 minutes of programming. This means expanding its "Trending" segments in the show's 8 a.m. hour, as well as opening conversations in the … Read the full story by Wayne Friedman
Broadcast network programming continues to see more time-shifted viewing -- in prime time and total day metrics -- than cable network programming. Cable TV networks, by contrast, grabbed more live … Read the full story by Wayne Friedman
SAN FRANCISCO -- Three weeks after announcing its new artificial intelligence service, Salesforce provided more details about Einstein at its annual Dreamforce conference here this week. Read the full story by Jess Nelson