COVER STORY
Weather isn’t just about life-and-death events: tornados, hurricanes, floods, etc. Increasingly, it’s about something a bit lower-key, less emotional and more cerebral: science. On a recent “Weather Center Live” segment on The Weather Channel the talk was about a Typhoon Haima aiming for China, with one analyst noting that storms striking east and southeast Asia … Read the full story by Wayne Friedman
NewsThe company is moving forward with unifying the creative (photo and design), research and copy teams across its portfolio of brands. CEO Bob Sauerberg stressed that the changes will unify … Read the full story by Sara Guaglione
- Commentary
Though Donald Trump has repeatedly and publicly spurned the idea of "debate prep" as something weak that only a corrupt, upper-crusty woman who needs naps would indulge in, something changed … Read the full story by
NewsThe U.S. advertising marketplace grew only modestly in September -- which nonetheless signals a healthy expansion, considering that it is posting off an August that included significant incremental spending by … Read the full story by Joe Mandese
- Commentary
Headlines about TV viewership have not been particularly positive. Common themes lately have been: "TV ratings plummeting," "NFL viewership in decline,""Millennials unplug from TV," or "Cord-cutting, cord-shaving growing." Then there's … Read the full story by Dave Morgan
NewsIn keeping with its promise to pursue TV-movie content producers, AT&T has been in informal discussions with Time Warner regarding the possibility of a takeover, per a report. This would … Read the full story by Wayne Friedman
CommentaryClearly, civility has taken a holiday -- perhaps permanently -- when it comes to political discourse in this country. What a frosty, nasty debate that thing was on Wednesday night! … Read the full story by Adam Buckman
NewsORLANDO -- Characterizing marketers' business results as "sluggish" and "negative," Association of National Advertisers President and CEO Bob Liodice kicked off the association's annual Masters of Marketing Conference today by … Read the full story by Joe Mandese
NewsGoogle is starting up a new cost-conscious TV service -- a "skinny" bundle of TV networks, called "Unplugged." CBS is one of the first TV content providers to sign up … Read the full story by Wayne Friedman
CommentaryWhat's it going to be then? Huge ratings, or an electorate so turned off by now that they'll stay away from this third presidential debate in droves? Read the full story by Adam Buckman
- News
In a bid to increase the relevance of ads delivered to consumers across desktop and mobile, the IAB Tech Lab on Wednesday released the IAB Dynamic Content Ad Standard for … Read the full story by Tobi Elkin
NewsOmnicom Group stock was down more than 2% in Tuesday morning trading after the company issued its third-quarter earnings results, which missed consensus Wall Street growth expectations of 3.4%. The … Read the full story by Steve McClellan
NewsAT&T, Comcast and T-Mobile have officially asked the Federal Communications Commission to retreat from a privacy proposal that could limit online behavioral advertising. Read the full story by Wendy Davis
NewsTrump's son-in-law Jared Kushner, owner of the weekly New York Observer, had a meeting with media banker/advisor Aryeh Bourkoff, co-founder of LionTree, about starting up a possible Trump TV network. Read the full story by Wayne Friedman
- Commentary
The FTC warns that if it has no regulatory authority here, then wireless carriers, cloud networks, email platforms and others will be able to violate privacy, bait and switch prospects, … Read the full story by Bob Garfield
NewsThe FTC says a recent court decision could prevent it from policing "high-tech threats" as well as "garden-variety deception." Read the full story by Wendy Davis
