“Hey Dakota, I’m looking for retail trends 2016,” Sherine Kazim texted Dakota on her iPhone while the two of us were sitting in a conference room at Huge’s not-so-Huge conference room inside the agency’s DUMBO, Brooklyn headquarters recently. “Let me pull something together for you,” Dakota replied immediately, and just as instantaneously texted back links … Read the full story by Joe Mandese
President-Elect Trump's first formal press conference in months was a circus. In his defense, senior advisor Kellyanne Conway announced during an interview that we shouldn't listen to his words, but … Read the full story by
The President-elect threw a tweet on the fire at Freeport, Maine-based L.L. Bean yesterday by not only thanking board member Linda Bean for her "support and courage" but also by … Read the full story by Thom Forbes
The third connected era builds on the link, mobility and social networks with three new connection paradigms, including deep connections between data, which enable machine learning that powers artificial intelligence. Read the full story by Rishad Tobaccowala
Here are two sentences that don't seem to match: This may well be a watershed moment in marketing communication. AOL is at the vanguard. Read the full story by Bob Garfield
LAS VEGAS -- CES is an acronym that stands for the "Consumer Electronics Show," but given the number of ad execs attending each year, it's not surprising to see plenty … Read the full story by Joe Mandese
Of all Donald Trump's many bilious behaviors, one of the more tiresomely predictable refrains is the accusation that any news outlet which dares to criticize him is "failing." In fact, … Read the full story by Erik Sass
Signs and wonders! The mainstream news media lining up to defend Donald Trump, but here they are rushing to condemn BuzzFeed's publication of a 35-page dossier of totally unverified allegations … Read the full story by Erik Sass
President-elect Donald Trump turned his media criticism to BuzzFeed this week, and the site responded in a way he should appreciate. It launched a line of merchandise with Trump's words … Read the full story by Sara Guaglione
MediaVest, part of Publicis Groupe, is the incumbent and is expected to defend. It has handled the assignment since 2011. The company had total advertising expenses of $1.3 billion in … Read the full story by Steve McClellan
Alan Cohen, a longtime marketing and media exec known for innovation and ideas-driven media strategies, has joined independent "performance" agency Quigley-Simpson as president-CEO. Cohen, who headed media operations at Omnicom's … Read the full story by Joe Mandese
More than 25% of Havas Group's 20,000 employees have taken a new certification program, "100% programmatic," run through the Havas University platform. The global communications firm offers employees between eight … Read the full story by Philip Rosenstein
The American Honda media assignment is returning to RPA after a nearly four-year absence. Honda and RPA have been marketing partners for four decades. Read the full story by Steve McClellan
Technology is starting to transform marketing, starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It's so much easier for customers and marketers to … Read the full story by Dave Morgan
CES has taken place once again, and this time the two huge trends were voice integration (not our cup of tea for this column), and virtual reality. However, many CES … Read the full story by Josh Lovison
License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to digital advertising when the car is … Read the full story by Chuck Martin
Just because the constant acceleration of technology advancement has become cliche doesn't mean you're prepared. You may think that's OK because everyone is in the same boat, right? Wrong. Some … Read the full story by Mike Azzara
Wurtzel, president of research and media development at NBCUniversal, will become a senior advisor to the company. Wurtzel is credited with many innovations, including developing the Total Audience Measurement Index … Read the full story by Wayne Friedman
Kantar Media says the game looks to rise above its $445 million level in 2016 -- national TV advertising dollars coming from pre-game, in-game and post game coverage. Read the full story by Wayne Friedman
Facebook is taking one of the first steps to becoming an unbeatable entertainment powerhouse. Read the full story by John Motavalli
Edith Ramirez will leave the FTC next month, nearly four years after she was appointed chairperson by President Barack Obama. Read the full story by Wendy Davis
The "splintering" of media has resulted in Americans "sorting" themselves into small groups, "retreating" into their own "bubbles" and thereby closing their minds to the opinions of others. Read the full story by Adam Buckman
The proposed ePrivacy Directive will legalise ad blocking but also ad block detection. Publishers can finally legally tool up for their battle with digital shoplifters. Read the full story by Sean Hargrave
According to Millward Brown, Generation Z, ages 16-19 -- who are just on the cusp of being most marketers' key target audience -- apparently hate digital ads even more than … Read the full story by George Simpson
If the media industry is going to emerge from these tumultuous times with integrity, transparency must be the first challenge we address. Also look for consolidation in the marketing tech … Read the full story by Michael Friedenberg
The end of the holidays may not have given marketers' inboxes any reprieve, as major retail brands analyzed by eDataSource increased their email volume significantly year-over-year during the week after … Read the full story by Jess Nelson
Legislation requiring government agencies to obtain a warrant before accessing someone's email records has been reintroduced to Congress this week for the third consecutive legislative term. Read the full story by Jess Nelson
At the close of the sale of Yahoo's "core assets" to Verizon, the remaining portion of the Internet icon's business will become Altaba. Read the full story by Laurie Sullivan
Swinand has been appointed North American CEO, effective immediately. The agency is also acquiring two firms that Swinand developed at his Chicago-based tech start-up firm Abundant Venture Partners. Read the full story by Steve McClellan
The Stinger takes Kia to another level, says Peter Schreyer, Kia president and chief design officer. "It's a special moment in my career, really," he told the media. Read the full story by Tanya Gazdik