MAD Issues for August 2013
MAD - Friday, Aug. 30, 2013
You Could Be The Nobody That Rich Silverstein Answers To
Revamped SMGX Is Now London-Based; Muszynski Takes On Dual Spark, SMG Role
The Parent Trap: The Miley Virus
GSP Wins Seagate Branding Account
Pitch Pitch: MediaCom Hypes Skype
Pool Joins MARC USA In New Role At The Agency
NEW! Neil Patrick Harris And Rainn Wilson Are 'Spokescrumbs' For Honda Odyssey
REVOLVING DOOR: David&Goliath Hires Kingsley Taylor As New Biz Director
BIZ DEV: Simmons Bedding Company Taps Kirshenbaum Bond Senecal + Partners As Creative AOR
MAD - Thursday, Aug. 29, 2013
AKQA Staffers Not Playing Nice In The Sandbox
Sorrell: POG Strategically Flawed; Rationale Is "Nonsense;" "Neutral Impact" On WPP
YP Signs Havas Media As Agency; Rebuilds Brand Under Alex Kaminsky
Publicis Flies To Rio, Sao Paulo Too: Acquires Majority Of Brazil's Espalhe
World TV Ad Spend Dips, But Forecast To Hit $219B In 2018
Philly Unveils New LGBT TV Spot
The Case For Small Data
NEW! Samsung Convinces Brother To Make A Leap Into Smartphone World
REVOLVING DOOR: Daniel Vassallo Joins Starcom As VP, Digital Director
BIZ DEV: YP Taps Havas As Media AOR
MAD - Wednesday, Aug. 28, 2013
Levi's and MasterCard Headed To Review?
Hey Buddy, Can You Spare Some Time: Agency Spin-Off Makes Some For Creatives
Havas Media Wins Emirates Airline Account
OpenX Opens New Front In War On Bots: Puts Humans On The Line
The Most Popular App In The World Is (Envelope, Please)....Google Maps!
The Parent Trap: The Miley Virus
NEW! Slim Jim Urges Men to Become Meat Donors To Men With 'Male Spice Loss'
REVOLVING DOOR: Pierre Conte Named CEO of GroupM France
BIZ DEV: Jefferson's Bourbon Names Northlich As AOR
MAD - Tuesday, Aug. 27, 2013
Twerk Your Booty MTV
UM Awarded Global Hershey's Account
Agency's Twitter Account Has Literal 'Ghost' Writer
[x+1] Research: Only 3% Of Marketers Find 'Good ROI' In Mobile
Americans' Satisfaction With Domestic Autos Drops
Subway, Target, Top Brands For Millennials
NEW! Should Storms Be Named For Politicians Who Don't Believe In Climate Change?
REVOLVING DOOR: Antony Young Joins Water Cooler Group
BIZ DEV: Leo Burnett Wins RE/MAX
MAD - Monday, Aug. 26, 2013
Lift And Separate What?
Mindshare's Antony Young Joins Water Cooler Group
GSP New York Adds Accounts, Staff
Google PLA Impressions Outpace Text Ads
Can Good Karma Be A Balance Sheet Item?
Zoomkube Introduces Facial Recognition In Retail Stores
Big Ad Tech: Channels, Publishers, Partners, Or Competitive Threat?
NEW! Parents Rumble For Best Picture In Ad For Microsoft Windows Phone
REVOLVING DOOR: Firehouse Promotes Greg Hunter To GCD/Principal
BIZ DEV: Princess Cruises Names Goodby Silverstein & Partners AOR
MAD - Friday, Aug. 23, 2013
We're Number One, For Now
Content May Be King, But Audio Is Qween In Former Mediacom Chief's New Venture
Patrick O'Hara Joins Gyro As Its First CSO
Report: Marketer Confidence Level Grows; Budgets Not So Much
EMarketer Ups RTB Estimates: U.S. Spend To Grow Nearly 74%
InMobi Taps Sarofian As Exec Director, Brand
Food For Thought: Advertising And Marketing Technology
NEW! MilkPEP Debuts Protein Fight Club
REVOLVING DOOR: Steve Chavez Promoted To CCO At Leo Burnett Detroit
BIZ DEV: JWT Picks Up Series of Energizer Brands
MAD - Thursday, Aug. 22, 2013
Quick, Sign On Here Before The Inc. Dries
Sparking Innovation: A Conversation With Y&R's David Sable
Omnicom And Its Board Slapped With Another Shareholder Suit
RB To Discontinue Freshmatic Ultra Refill Ad Claims
PTC Tells 'Sexploitation' Story In Times Square Ad
NEW! Pepsi MAX Reveals Why NFLer Barry Sanders Retired
REVOLVING DOOR: Rob Thorsen Joins Big Spaceship
BIZ DEV: General Mills Swaps Roster Agencies On Pillsbury
Tablets Score High For Video Ad Recall
MAD - Wednesday, Aug. 21, 2013
Bulk Up While Watching TV
Leo Burnett Creates Social Platform For U.N.
Ogilvy Names Cullen Chief Data Officer
Facebook, Partners Launch Internet Access Initiative
Big Boxes: Big Improvement In Home Improvement
120-Day Payment Term Survival Guide
NEW! Southern Comfort Goes Great With Karate Moves And Salon Visits
REVOLVING DOOR: Saatchi & Saatchi New York Promotes Justin Ebert to ECD
BIZ DEV: L'Oreal Places U.S. Digital Media Account In Review
MAD - Tuesday, Aug. 20, 2013
Relax, Have A Nice Refreshing Can
Alex Bogusky On The Evils Of Outsourcing
Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile
Dentsu Acquires Olympic Rights To 22 Countries
Starcom Secures CBS Films' Digital Media Account
Aramark Taps Draftfcb Chicago As AOR
Arnold Worldwide Names Mitchell President, NY Ops
Tell Me About The Aspartame, Mommy!
The Elusive Jesus Model
NEW! Audi Ad Resurrects Captain Ahab And Moby Dick
REVOLVING DOOR: Corey Mitchell Named President Of Arnold NYC
BIZ DEV: Taco Cabana Names Firehouse AOR
MAD - Monday, Aug. 19, 2013
Big Swingin' App
Role Of Procurement Soars As Process Replaces Relationships In Agency Comp
Arnold Taps Dirty Yoga's Mitchell To Run Big Apple
Artists Claim Honda Ads By Mcgarrybowen Copied Their Work
Aramark Taps Draftfcb Chicago As AOR
The Elusive Jesus Model
NEW! Foot Locker Debuts 'Harden Soul'
REVOLVING DOOR: Sebastian Gunnewig Joins AKQA SF
BIZ DEV: Butler, Shine Stern & Partners Wins U.S. Bank Account
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