"The issue is role models. You can't be what you can't see." That's a quotation from Cindy Gallop, an advertising entrepreneur who has lately made the issue of the ever-widening, … Read the whole story
For the first time in the six years since an independent researcher began tracking "advertiser confidence" to spend their future budgets on major media, … Read the whole story
POKE New York founders Tom Ajello and Michael Kantrow have just completed a management buyout of their agency from parent company POKE London in … Read the whole story
Lost in the headlines about news that Google is readying a new non-cookie based method for tracking consumers and targeting and serving ads to … Read the whole story
JWT Canada was named creative agency of record for Air Canada, following a review. JWT Canada will handle all of Air Canada's global brand … Read the whole story
Publicis Groupe has expanded its digital footprint, announcing a deal to acquire London-based Poke, an award-winning digital shop known for its work on Mulberry, … Read the whole story
Dentsu's Aegis Media unit this morning announced a deal to "integrate" independent Spanish agency Ymedia, including its minority holding in digital indie Wink TTD. … Read the whole story
Every year as part of TMK.edu, I hold a Presentation Skills Workshop. In this biz, if you can't give a dynamic interesting presentation, you'll … Read the whole story
Consumers hide their motivations. Although they claim that achieving "meaning in life" is their most important value (#1 global ranking consciously), unconsciously "sexual fulfillment" … Read the whole story
Advertising Week is getting its own broadcast channel courtesy of Clear Channel Media and Entertainment, which has recruited media strategist Michael Kassan to provide … Read the whole story
Forget Throwback Thursday. How about Tearjerker Thursday, so we can discuss the three-minute Thai ad making viewers weep worldwide? It’s for a mobile company … Read the whole story
David&Goliath hired John O’Hea as creative director, responsible for overseeing creative teams on Kia as well as new business. He will report to Colin … Read the whole story
Deutsch LA joined Nintendo’s list of roster creative agencies. Tapped with handling social media and digital chores, the agency will promote Nintendo’s line of … Read the whole story