Mobile advertising -- ads on wireless handheld devices including smartphones and tablets -- will account for half of the expansion in the U.S. advertising … Read the whole story
Seattle-based agency tells film director J.J. Abrams how to make a better a Star Wars sequel. Advertising Week taught us what exactly? Free beds … Read the whole story
Starcom MediaVest Group CEO Laura Desmond has resigned from the board of directors of Tremor Video, the company confirmed Friday. The SMG Global CEO … Read the whole story
Kate Robertson, a long-time executive in Havas' British operations, has been elevated to a worldwide role, being named co-global president of Havas Worldwide. Read the whole story
Digital marketing veteran Max Kalehoff has joined SocialCode as senior vice president of marketing, responsible for corporate marketing, product marketing, thought leadership and public … Read the whole story
According to a recent survey as a CMO you're probably not spending enough quality time with your CIO colleague. Make time: The link between … Read the whole story
Heinz is promoting its Jalapeño Ketchup by targeting Millennials with an online campaign full of kick. “Lil’ Kicker” stars a miniature donkey with the … Read the whole story
GlobalHue named Tracey Jennings as senior vice president, group account director, responsible for strategic business growth for the Walmart account. Jennings returns to GlobalHue … Read the whole story
YETI Coolers, makers of ice chests and accessories, named Spark as its media agency of record, following a review. The Chicago-based agency will handle … Read the whole story