Mad Blog
"It's not that we are women. It's that we are not men, we are the other," said Cindy Gallop, founder of IfWeRanTheWorld.com, speaking of the agency world, and firing up … Read the whole story
The Boston-based shop worked with the client for more than a dozen years on regional assignments. The shop's "profitability" on the account was an … Read the whole story
Deciding that a Craig's List want-ad probably isn't the way to go, a former Martin Agency staffer crafts a "looking for love" campaign that … Read the whole story
In what appears to be a significant shift in the criteria they use for valuing the media companies they do business with, ad executives … Read the whole story
Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions … Read the whole story
The supply of media impressions available through real-time media-buying exchanges surged 32% worldwide during the third quarter of 2013 (vs. the same quarter a … Read the whole story
If you have a physical copy of today’s New York Times close by, take a look at section A, the main news portion of … Read the whole story
Eric Mower + Associates named Lisa Huggins as the agency’s first chief marketing officer, a new position. Huggins, a senior partner who was previously … Read the whole story
Lowe Campbell Ewald was named agency of record for LifeLock, a provider of proactive identity theft protection services for consumers. The account will be … Read the whole story
