Omnicom Media Group has unveiled a new Data Management Platform with campaign performance reporting and audience targeting capabilities on a single global platform. The … Read the whole story
Wong won't waver with watchword to keep up the good fight against those "typical agency snake pits." Hisssssssss! Speaking of retirement Yoda may exit … Read the whole story
Shares of WPP stock were trading up -- near their 52-week high -- following a report that the world's largest agency holding company is … Read the whole story
All four GroupM media shops -- MediaCom, MEC, Mindshare and Maxus -- will participate in the assignment. The award comes as part of an … Read the whole story
That's according to Annalect's Fall Retail Report. The good news, per the Omnicom firm: e-commerce will remain strong as retailers focus on mobile and … Read the whole story
- COMMENTARY
By serving an ad to a non-human or by having an ad clicked by one, advertising dollars are going to waste. It is an … Read the whole story
How hot do you like your convenience store snacks? Takis Fuego snacks are so hot that two guys must cool their mouths with windshield … Read the whole story
AMV BBDO promoted Paul Brazier from executive creative director to chief creative officer and chairman. Brazier will continue to report to Ian Pearman, CEO. … Read the whole story
Health club franchise, Planet Fitness named Draftfcb Chicago its digital and social marketing agency of record. “We’re confident that this partnership will take our … Read the whole story
