The ANA Report finds "middling" satisfaction as one-third of marketers say they are unhappy with techniques for measuring sponsorship ROI. "Sub-optional" standards and practices … Read the whole story
Don Thompson, CEO of the fast food chain took his agencies to task after an October sales dip. Some recent ads didn't resonate well. … Read the whole story
The former IPG executive argues that a New York Court erred in tossing his suit in which he claimed to be owed hundreds of … Read the whole story
The former MediaCom content development executive will oversee program development and production for GME's North American television and digital content. Read the whole story
Local media is expected to grow at a faster rate than previously estimated over the next five years -- but overall still at low … Read the whole story
- COMMENTARY
Just telling the truth isn't enough. Accuracy is fine, but it isn't always interesting. In 2014, there are new challenges to truth. How do … Read the whole story
The holiday campaigns are out in full force, with FedEx debuting TV ads and Vine videos to promote its One Rate shipping service -- … Read the whole story
Publicis Dallas tapped Brad Roseberry as chief creative officer. Most recently, he was executive creative director at TBWA\Chiat\Day in New York, charged with rebranding the … Read the whole story
Colle+McVoy has successfully retained the Explore Minnesota Tourism account, following a review that included five other agencies. The agency has served as EMT’s agency … Read the whole story
