As marketers increasingly zero in on performance marketing techniques, Horizon Media's fastest-growing operation is Horizon Direct. The unit has doubled its billings and staff … Read the whole story
Could it be because Sheehan recently took on an ad sales advisory role with the "Boston Globe" which could lead to several conflicts with … Read the whole story
The QSR chain called a review last fall shortly after the arrival of new CMO Rob Lynch. Incumbent Crispin Porter + Bogusky decided not … Read the whole story
Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing … Read the whole story
Profero, the global digital agency, has been rebranded Lowe Profero and will be integrated into the Lowe and Partners network. IPG said the two … Read the whole story
The campaign marks the first movie partnership for the cosmetics brand, which was launched by the supermodel 20 years ago. Deal was orchestrated by … Read the whole story
- COMMENTARY
Google the term "Media agency pitch best practices" and you'll instantly get over 8.7 million results. Yet none of them sets out the main … Read the whole story
Everything is connected. Evil snowmen hijack a city. Let's launch! Read the whole story
Lezlie Grossman joined JWT Toronto as executive vice president, managing director. At JWT Montréal, Christian Desrosiers was named vice president creative director, following a … Read the whole story
The Salvation Army has named Richards Partners, the public relations arm of The Richards Group, as its public relations agency of record. The Richards Group … Read the whole story
