Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story
Now there's some food for thought. And women's leadership group C200 has named its first chair from the advertising community-T3 Founder and CEO Gay … Read the whole story
The telecom giant spends an estimated $1 billion annually on ads. Incumbent OMD, which won the company's consolidated media agency review in 2009, is … Read the whole story
Eighteen months after joining Interpublic flagship McCann Erickson as CMO of its North American region, Alex Lubar has been promoted to global CEO of … Read the whole story
Publicis Groupe-owned Rosetta continues to beef up its leadership team under Tom Adamski, who took over as CEO last April. Read the whole story
Rejuve, the electronic cigarette brand, has selected U.S. International Media as its media agency of record, with a focus on digital. The assignment includes … Read the whole story
- COMMENTARY
There's a new TV spot for TurboTax and it is very, very interesting. Not because it's a tax-prep ad. What caught my attention about … Read the whole story
Big booms, puppies and football stories are the Super Bowl themes of the day. Let's launch! Read the whole story
Tribal Worldwide promoted Josh McGuire and Hunter Simms to creative directors in its New York office. McGuire and Simms have been associate creative directors at … Read the whole story
The Pat Tillman Foundation, a nonprofit organization established in honor of the former NFL player and Army Ranger, with a mission to provide educational … Read the whole story
