Claudia Caplan joins the holding company from RP3, where she was CMO. Zihla Salinas was previously CMO at Rapp. They will help MDC shops … Read the whole story
Hmmm -- looks like not everybody agrees with the assertion that the Super Bowl is the only venue that allows a brand to say … Read the whole story
It's no longer just about the spot in the game. In fact, with all the new digital platforms at a marketer's disposal, sometimes they … Read the whole story
Omnicom Media Group veteran Mebrulin Francisco has been tapped to run the new operation. She'll report to Gonzalo Del Fa, President GroupM Multicultural. Read the whole story
Michael Sprague, Kia Motor America's head of marketing and communications, says that the nameplate isn't luxury -- just a mirage. "We could use that … Read the whole story
VivaKi has made its existing relationship with Innovid more expansive, choosing the immersive video technology company as its preferred ad partner for all of … Read the whole story
- COMMENTARY
Yahoo's CEO Marissa Mayer indicated this week that there would be no replacement for her former COO Henrique de Castro, and that she would … Read the whole story
Toyota's Super Bowl spot promoting its 2014 Highlander has plenty of room for Terry Crews, the Muppets and their musical instruments -- but zero … Read the whole story
Figliulo&Partners hired Caroline Krediet as partner, strategy. In this newly created role, Krediet will be responsible for overseeing the agency’s consumer planning and strategy efforts. Most … Read the whole story
CVS has trimmed the list of agencies vying for its creative account down to six. Incumbent Arnold Worldwide, BBDO, Grey, Havas Worldwide, Lowe Campbell … Read the whole story
