MAD Issues for February 2014
MAD - Friday, Feb. 28, 2014
Another Agency Hops on the CMO Bandwagon
Isobar Uses Winks And Nods For New Google Glass App
OMD Is Gunn's Most Creative Media Agency Network
Y&R's 'Moon' Landing
WPP Reports Record Revs, Profits For 2013
NEW! Cow Poop, And Anne Heche, Promote EARTH University
REVOLVING DOOR: Energy BBDO Chicago Names Mark Taylor As CCO
BIZ DEV: Della Femina Advertising Wins Barbacoa Mexican Grill
Attracting Millennial Brand Advocates Is Marketers' Priority
MAD - Thursday, Feb. 27, 2014
It Appears Mullen is Closing Its San Francisco Office
VML Grabs Puma Golf Account
Big New Marketing Push For OMG's Annalect
SapientNitro Expands Brazil Leadership Team Ahead Of World Cup, Olympics
WPP Takes Stake In Percolate, Expands Social Marketing Efforts
Alec Baldwin Explodes -- Or, The Puff Went Poof
NEW! Captain Obvious States The Obvious In Hotels.com Campaign
REVOLVING DOOR: We Are Social Adds Three To New York Office
BIZ DEV: TDA_Boulder Wins Deschutes Brewery
Agencies Will Help Brands Tweet During Oscars
McDonald's Latest Brand To Employ Snapchat
Get Up To Speed On Don Draper's Journey In Two Minutes!
MAD - Wednesday, Feb. 26, 2014
Agency Places Strip Club Ad On Starbucks Storefront To Win Client Back
72andSunny Lands Truth Campaign
VisitBritain Launches Global Tourism Blitz
Rosetta Taps Eric Healy As Managing Partner
JWT Agrees To Buy Lemon Sky
VivaKi Joins OpenVV Group
NEW! ANZ Bank Turns ATMs Into GAYTMs
REVOLVING DOOR: 72andSunny Taps Tom Johnstone As Group Strategy Director
BIZ DEV: Memorial Sloan Kettering Names Pereira & O'Dell And Media Storm As Creative, Media Agencies
Who'll Be In Oscars' 'Memoriam' Sequence? Tougher Call Than Usual
Of Bulls, Bears And Flappy Birds
MAD - Tuesday, Feb. 25, 2014
This New Agency's Name Makes You Think of Death
Mindshare Awarded U.S. Media Duties For Volvo
Ogilvy & Mather Worldwide Wins Tiffany & Co. Account
WPP Takes Stake In eCommera
Buy Or Wait: Esurance App Will Tell You
Gone But Not For 'Got:' Lowe Spot Propels New 'Milk Life' Campaign
New! 'Got Milk' Tagline Scrapped, Replaced With 'Milk Life'
REVOLVING DOOR: Blanca Gomara Lopez Named ECD Of Gyro's Madrid Office
BIZ DEV: Olson Named AOR For Wet N Wild Beauty
The WhatsApp Founders Hate Ads -- And That's a Good Thing for Facebook
MAD - Monday, Feb. 24, 2014
Barbarian Group: Awesome Long Desk; Fewer Employees To Sit Around It
Mindshare Puts Clients In 'The Loop'
Omelet Cooks Up Tasty SXSW Stunt
Google Acquires Spider.io To Fight Ad Fraud
Cibo Acquires Hydrant
3Q Digital Acquires iSearch Media
Strategic Planning
NEW! 'Bates Motel's Dark Website Allows Users To Look Inside Using Smartphone Flashlight App
REVOLVING DOOR: David&Goliath Hires Two In LA Office
BIZ DEV: Turtle Wax Names O'Keefe, Reinhard & Paul As Creative AOR
MAD - Friday, Feb. 21, 2014
You Won't Believe What These Spanish Police Did With This Lingerie Ad
SMG's Spark Wins ConAgra Media Duties
Dr Pepper, Telemundo Media Launch Multiplatform 'Unico" Campaign
Bertolli Hires Mother London For Global Ad Duties
MDC Posts Industry-Leading 2013 Organic Growth
HOLLYWIRED: Hello, Cash Cow in the Sand
NEW! 'Life Is A Beautiful Sport' In Lacoste's First TV Ad
REVOLVING DOOR: Camp + King Taps Dana Rabb To Run Bacardi Account
BIZ DEV: BBDO New York Scores Major League Baseball Work
Facebook Expands Ad-Targeting Options
MAD - Thursday, Feb. 20, 2014
Agencies Hate Working With Apple And Amazon
Wayans, Agency Click 3X Partner On 'Funny' Branded Content Platform
Havas WW's Strat Farm Wins EmblemHealth AOR Assignment
MDC Buys Shareholder Services Firm
Catch NY Forms Business Innovation Group
Ayzenberg Taps Buckley As VP Of Brand Integration
The Golden Age Of Binging
NEW! Sony's 'Separate Together' Film Features Miniature Railroads, Towns And Cameras To Take A Closer Look
REVOLVING DOOR: CP+B Elevates Katie Kempner To Chief Communications Officer
BIZ DEV: U.S International Media Named Media Buying And Planning AOR For Institute of Culinary Education
MAD - Wednesday, Feb. 19, 2014
Altitude Marketing Eschews 50,000-Foot View For 30,000-Foot View
Havas Growth Stunted By Sluggish NA And Europe Performance
Ad Shop Wyse To Use Rentrak As Its Sole Local TV 'Currency'
Google, Magna Global Strike Multimillion-Dollar Upfront Partnership
Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About You
U.S. Advertisers Need To Take Action On Rebates
NEW! James Harden Disguises Himself As 'Less-Famous' Anthony Davis In Latest Foot Locker Ad
REVOLVING DOOR: Pitch Hires Three, Promotes Pej Sabet To COO/CFO
BIZ DEV: Moroch Partners Wins Ohio Valley Co-op McDonald's Business
MAD - Tuesday, Feb. 18, 2014
The Barbarian Group Installs 1,000-Foot Desk
Draftfcb, Initiative Selected For Trulia Ad Duties
Guns Don't Kill People, Dumbasses Do
Kao USA Seeks New Creative Agency
Mars Advertising Hires Several New 'Martians'
NEW! Canadian Paralympic Committee's 'What's There' Focuses On Paralympic Athletes' Talents
REVOLVING DOOR: MEC Hires Rachel Pasqua As Head Of Mobile
BIZ DEV: Critical Mass Named AOR For Travel Alberta And Calgary Stampede
Comcast (Merger) Must Die
Groupon's President's Day Email Gaffe
Pepsi Posts Fan Vines On Outdoor Screens
MAD - Monday, Feb. 17, 2014
We Hear Boston's Blitz Media Has Closed
Magna Adds 'High Definition' To The Buying Process
IPG Takes $60 Million Charge To Address Euro Woes
SF, EWC Launch Beautiful Brow Campaign
MEC Taps Pasqua As Mobile Head
Cold Hard Facts
NEW! NBA Launches Online Ads That Change Apparel Based On Real-Time Weather Reports
REVOLVING DOOR: CP+B Promotes Pair To MD Of Boulder And Miami Offices
BIZ DEV: KBS+P, KAO USA Part Ways, Review Launched For John Frieda, Jergens, Biore and Curel Brands
Tracking Conversion Efforts
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