And here's the truly innovative part: the shop has launched a new Web site to do it! And one ad veteran launches a new … Read the whole story
The company reported organic revenue growth of 1% for 2013 and 1.6% for the fourth quarter. The UK was its best performing region. Read the whole story
The big midwest indie shop said it will use Rentrak instead of the "sample-based" measurement company it has been using. That would be Nielsen … Read the whole story
Magna Global, part of IPG Mediabrands, committed $100 million of its managed client advertising dollars to the Mountain View, Calif. company in a one-year … Read the whole story
Describing it as a "game-changer," Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply … Read the whole story
Media owner rebates are now a fact of life in the U.S. but advertisers can take specific measures to protect themselves, like requiring a … Read the whole story
Foot Locker launched two TV ads this month, promoting both its Kids Foot Locker and Foot Locker brands. Read the whole story
Pitch promoted Pej Sabet to chief operations officer and chief financial officer. In addition, the agency hired Dominique Branham as account director on Burger … Read the whole story
Moroch Partners was awarded the Ohio Valley Co-op business for McDonald's following a national strategic and creative review. In the final round, the agency … Read the whole story