MAD Issues for March 2014
MAD - Monday, March 31, 2014
Sweet Deal Soured KSL's Health; Trustee Wants To Undo It
Has Social Media Killed Creativity?
Feel The Heat: Campfire Joins SapientNitro
VivaKi Bringing 'Native' To AOD Trading Desk
My Pet: Teen Star McCurdy Fronts Tamagotchi Campaign
Goal! U.S. Soccer's New Digital Hub
MGOMD Wins Back Sony Music Entertainment
Failure to Communicate
NEW! Shakira's Tummy Smiles When She Eats Activia Yogurt
REVOLVING DOOR: Media Storm Hires Three Execs
BIZ DEV: Doner Media Wins Meijer's Media Planning And Buying Account
MAD - Friday, March 28, 2014
World's Most-Hated Airline Seeks Ad Agency
'Ronald McDonalds' Endorse Taco Bell Breakfast Menu
Carat Boosts '14 Ad Outlook: Cites Digital's Dominance, Says Western Europe Near Bottoming Out
Method's 'Messy' Ad Campaign
VML Wins Tennessee Tourism Business
MEC Names Josh Berman To Lead Digital Product Development
Google Reappraises Its London Roster
BMW Short List Announced
NEW! Your Poop Wants To Tell You Something
REVOLVING DOOR: Lowe Campbell Ewald New York Hires Two Creatives For Unilever Account
BIZ DEV: Proof Advertising Wins ERA Real Estate
Kardashian/Kanye Kover: Kill Me Now?
MAD - Thursday, March 27, 2014
Dentsu Launches New Content Unit
David Droga Has a Justine Saco-Like Moment While En Route To Australia
Sub Rosa, GE Open Their Garage To Do-It-Yourselfers
Mindshare, BuzzFeed Form Real-Time Pact
Cinema Ads Hit $678M In 2013
Agencies Should Be Like Start-Ups - More Innovation, Less Focus On Keeping Brands Happy
Digitaria's Three Steps To Better Data Management
NEW! Comcast Promises Positive Changes With 'Whole New Day' Campaign
REVOLVING DOOR: Jenny Read Promoted To Head Of Production At kbs+
BIZ DEV: H&L Partners Wins Oakland Museum of California Account
MAD - Wednesday, March 26, 2014
What's A Retired NBA Vet Do For An Encore?
MediaCom Is The New Pitch King
International Divide: Smartphone Use In U.S. Vs Canada
Ad-Vet-turned-Blogger Steers New Healthy Mama Campaign
Winter Is Coming...To VSA
That Giant Sucking Sound Was The Olympics, Tapped Madison Avenue Out
OgilvyOne Appoints First Chief Technology Officer
U.S. Media: The price is high and the spread is wide.
NEW! Mini Abe Lincoln Wants To 'Whoa' Visitors To Illinois
REVOLVING DOOR: Morgan Carroll To Lead Creative At DigitasLBi's Chicago And SF Offices
BIZ DEV: Carat Wins FrieslandCampina's Media Planning And Buying Account For Asia
MAD - Tuesday, March 25, 2014
Telltale Signs of Incumbent-Biased Briefs
HTC Is Back With Deutsch LA
Keeping Up With The Frobinsons
NEW! Latest Dr Pepper TEN Ad Features Return Of 'Mountain Man'
REVOLVING DOOR: Chris Bradley Joins Code and Theory New York As Group Creative Director
BIZ DEV: LRXD Named AOR For First Western Trust
WPP's Cyber Monday
Lincoln Motor Launches 'The Journey' Project
Beyond Your Wildest Streams, Part IV: 'Better Than Movies'
MAD - Monday, March 24, 2014
Publicis Groupe Wins 'Most Attractive Employer' In France
Acronym-ity: VRM Are The Three Most Important Letters You've Never Heard Of
4As' Top Media Priorities: Multimedia Measurement, Addressable, Mobile Readiness
Y&R Launches First Global Activia Campaign With Shakira
Havas Reports 2013 Profit And Margin Gains
Sub Rosa Develops First Brand Campaign For Color Expert Pantone
Destiny's Child
Looking At Media Automation
NEW! NRMA Insurance's Crashed Car Showroom Demonstrates Car Safety Technology
REVOLVING DOOR: Personnel Changes At DiMassimo Goldstein
BIZ DEV: Digital Kitchen Named Digital AOR For Brooks Running Company
MAD - Friday, March 21, 2014
Britain Invades India (Again)
HelloWorld Develops 'Seed' Campaign For Scotts, Lowes
Enplug Wins 4A's 'Startup Showdown'
BBH Helps British Airways Restructure Its Marketing Model
BBC Starts Looking For Next Creative Agency
OMD Moves Up The London AD League
NEW! 'Afternoon Delight' Takes On Different Meaning In Ad For Taco Bell
REVOLVING DOOR: Carrie Philpott Promoted To SVP, Managing Director At DigitasLBi Atlanta
BIZ DEV: Shoptology Wins Mozido
AT&T NCAA Tourney To Tout Network
Mila And Jim, In The Distillery
MAD - Thursday, March 20, 2014
Does 360i Need David Berkowitz's Help To Retain The Capital One Account?
Vodafone Considers Two Finalists In $1 Billion Media Review
Mullen Elevates Cavallo To Lead Boston Office
UN Foundation, Pharrell Williams Want To Turn Your Frown Upside Down
Kiip Teams With VivaKi, Facilitates Brands' 'Buy Moments'
Confessions From A SX Virgin
NEW! Skittles Campaign Stars A Pet Cloud Named Freddie That Dispenses Candy When Touched
REVOLVING DOOR: Spark Elevates Four To VP, Directors
BIZ DEV: Allen & Gerritsen Wins Black Fig Vodka
MAD - Wednesday, March 19, 2014
Pereira & O'Dell Explains 'Hunkvertising' on Nightline
Marissa Mayer: The Case For Advertising On Yahoo
Liodice: Digital Is The Least Accountable Of Media
Read All About It: DFM, Rumble Partner On Mobile Publishing
ZO, Collective: TV Online Views Can Alter Marketing Plans
ChargeAds Unveils New DSP For Medium, Large Agencies
Dentsu Aegis Tops Outdoor Planning Awards Nominations
Ais London To Move To Havas Village
The Case For Commercial TV Ratings
NEW! #BeautifulDeath Counts Down To 'Game Of Thrones' Premiere By Highlighting One Death From Each Episode To Date
REVOLVING DOOR: Jay Ferguson Rejoins Saatchi & Saatchi New York To Lead Walmart Account
BIZ DEV: Lowe Campbell Ewald Wins Energy Upgrade California
MAD - Tuesday, March 18, 2014
Agencies, The Geeks Are Eating Your Lunch
Amex CMO Says Agencies Must Focus More On 'The Value Of Interpretation'
Beyond Your Wildest Streams, Part III: Creeping Social(media)ism
Agencies Think They're Real-Time Fast; Clients Disagree
Advertisers Shouldn't Shy Away From Automation
Northwestern Mutual Bets Big On NCAA Sponsorship
Adland's Millennials Are On A Mission
Isobar Taps Asia-Pacific's Lin As New Global Chief
Tastes Like Chicken?
"We Have Confused Persuasion With Promotion." Sir John Hegarty Blasts Modern Advertising
CHI & Partners Retains GBP55m Argos Account
NEW! Even Canadian Zombies Are Nice
REVOLVING DOOR: CP+B Promotes Kate Hildebrant To VP, Director Of Video Production
BIZ DEV: Cronin and Company Scores Three New Clients
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