At this week's 4As Conference in Los Angeles, the Yahoo CEO talks up the company as both a good platform and environment for marketers … Read the whole story
Nightline? Really? Is there a shortage of actual news to cover? Whatever. Now on to the really silly stuff: "The Last FIRST KISS Parody … Read the whole story
Bob Liodice, CEO of the Association of National Advertisers, told a 4As gathering that media measurement has to improve or ad dollars will come … Read the whole story
Digital First Media (DFM), the second-largest newspaper group in the U.S., has formed a partnership with smart mobile publishing platform Rumble to power its … Read the whole story
LOS ANGELES -- TV-related consumer activity online -- especially when it comes to interaction with TV networks' Web areas -- increasingly has strong results … Read the whole story
ChargeAds, an ad technology provider that was founded in 2012, this week launched a demand-side platform (DSP), dubbed Oscar. The platform is geared for … Read the whole story
- COMMENTARY
The Association of National Advertisers has been pushing for commercial TV ratings for a decade. During that time, ROI for every ad dollar spent … Read the whole story
Polite zombies. Play the staring contest with Dali. Don't blink. Let's launch! Read the whole story
Jay Ferguson has rejoined Saatchi & Saatchi New York as executive vice president, group account director. Ferguson will lead the newly won Walmart business … Read the whole story
Lowe Campbell Ewald, part of Interpublic Group, was named agency of record for Energy Upgrade California, following a review. Energy Upgrade California is a … Read the whole story
