There's a mini holding company of sorts manifesting in Southern California, and it has recently acquired a demand-side platform (DSP) named Invertise to add … Read the whole story
Using its Brand Asset Valuator Tool, the agency has some fun with the NCAA Basketball Tournament. Turns out neither UCONN or Kentucky wins. And … Read the whole story
Comic Jim Gaffigan is skeptical at first about improved customer service in new ads for Comcast from Goodby's New York Office. But he comes … Read the whole story
Y&R and VML teamed with the Special Olympics to spread the message via a social media campaign this week that the term "retarded" can … Read the whole story
This year, Heineken's sponsorship is the biggest yet with the debut of the Heineken House, an exclusive area with art, food, and musical performances. Read the whole story
- COMMENTARY
The ad tech landscape is often divided into three groups that are considered the "who", "what" and "where" of the digital advertising landscape. One … Read the whole story
The Newport Beach Film Festival launched an online video celebrating its 15th year with an unusual bedtime story told by the festival's longtime projectionist … Read the whole story
Austin-based McGarrah Jessee hired Joel Clement as a writer. For the past eight years, Clement served as executive creative director at Saatchi & Saatchi … Read the whole story
Remington hired Brushfire as agency of record to launch its revamped men's shaving and grooming line and increase brand awareness for the Remington Men's … Read the whole story
