The "super premium" bourbon brand is launching its first TV ad today. The ad, part of a broader brand campaign, will air on various … Read the whole story
In fact, an entire WPP agency just received the highest accolade that a UK business can receive. God save the Queen! And another UK … Read the whole story
Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story
It's part of the hotel chain's effort to 'reposition itself and focus on the small details that matter most to their customer,' says Nick … Read the whole story
It's a passion that marketers trying to reach them ignore at their peril, according to a new study from Interpublic's Octagon. Read the whole story
- COMMENTARY
Social amplification has driven down the cost per impression of events considerably, and the ability to craft an experience for a few people that … Read the whole story
The Source, a consumer electronics and wireless retailer in Canada, launched a fun TV ad using the brand's "I Want That" tagline. Read the whole story
The Media Kitchen elevated Jonathan Kim to digital engineering director, up from senior search strategist. With clients becoming increasingly more involved in ad tech … Read the whole story
Wieden + Kennedy was named global agency of record for Citizen watches. W+K's Tokyo office will lead the account with help from the agency's … Read the whole story
