The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
Two out-of-work creatives pull off a very creative stunt at an awards show to provide relief for those who maybe imbibed a bit too … Read the whole story
The agency and several partners, including author Steven Kotler, are developing the bestselling book into several pieces of content for TV, film and digital. … Read the whole story
MDC confirmed on Friday that CEO Miles Nadal had completed a deal to sell nearly 40% of his Class A shares in the company. … Read the whole story
The cosmetic brand, part of LVMH, is known for its cheeky marketing approach. Now it's launching a new campaign, including its first broadcast work, … Read the whole story
Location data is the "killer app" of mobile advertising and marketing, but a surprisingly large amount of the information used to target mobile users … Read the whole story
Heineken Netherlands is a sponsor of the Netherlands national football team and very proud of its Dutch heritage. A 60-second ad celebrates the country's … Read the whole story
Christopher Kief was named chief technology officer at Saatchi & Saatchi New York. He was most recently executive technology director at TBWA Worldwide and … Read the whole story
The Dubai Corporation for Tourism and Commerce Marketing named Atmosphere Proximity as its global digital agency of record, following a review. The agency has … Read the whole story