MAD Issues for July 2014
MAD - Thursday, July 31, 2014
This CEO Says Media Companies And Ad Agencies Are Clueless
Ad Exec Suhaila Suhimi Hobba Joins AOL Agency Development Team
GroupM Hires Goldhersz As Chief Data Officer; Cowdell Moves To N.A. CEO Of MediaCom
Expedia Travels To Throwback Thursday
Lifestyle Men's Brand Br4ss Goes 'Big' With New Strategic Alliance
WPP's Maxus Is UK's Fastest-Growing Media Agency
Engine Bought By Lake Capital But Will Remain 'Independent'
Viagra In An Age Of Sarcasm
NEW! Dell Introduces World To The '5-Second Filmmaker'
REVOLVING DOOR: Publicis Health Media Hires Greg Reilly As SVP, Media
BIZ DEV: California Tobacco Control Program Taps Duncan/Channon As AOR
MAD - Wednesday, July 30, 2014
Every Agency Should Ask Their Clients And Prospects This Wise-Ass Question
Horizon Fuels Creativity with The 'United State Of Story'
Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
Goodby, Silverstein & Partners Teach Oakland Children To Sing, Talk, Read
WPP's Maxus Is UK's Fastest-Growing Media Agency
Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
Ad Council's PSA Dinner Honors Fed Ex's Smith, Colbert Hosts
In A World Of 24/7 Shopping, "Shopper" Doesn't Exist
NEW! Slim Jim Goes Back To Its Roots With Return Of Earlier Tagline
REVOLVING DOOR: MEC Hires Jose Miranda As Regional Director For Analytics And Insights
BIZ DEV: MRM//McCann Wins Cisco
GroupM And The (Not-So) Hidden Power Of Scale In Open RTB
MAD - Tuesday, July 29, 2014
Ad Industry Can't Decide Whether or Not TV is Dead
Reebok Gets Into The Bacon Craze
Haven Returns To iCrossing As Chief Strategy Officer
StrawberryFrog 'Hearts' Ehrmann Mixim Greek Yogurt
Havas Inks Deal With AOL To Use New Programmatic Platform
Horizon Media Rolls Out Programmatic Divison 'HX'
NEW! Favourite Child Detector Determines Whom Mom And Dad Love More
REVOLVING DOOR: Brian Haven Named Chief Strategy Officer Of iCrossing
BIZ DEV: SS+K Wins The New Yorker
You May Already Have Won!
MAD - Monday, July 28, 2014
AgencySpy Commenters Reveal Why the Ad Industry in So Much Trouble
Harman, kbs+ Tackle Sound Degradation In The Digital Age
WPP's Kantar Becomes 'Anchor Investor' In Research Startup ZappiStore
Brooklyn Bros. Named 'Small Agency' Of The Year
Horizon-Rentrak Deal Will Spotlight New VOD Targeting Opportunities
MRM//McCann Lands AOR Assignment From Cisco Systems
Grey SF Drives New Ryder Campaign
Netflix Seeks Creative Agency
Ad Agency Loses Canadian Kraft Account After Mere Months
To Die For
Mobile Meets the Master Shopping List
NEW! Paris Hilton Makes Cameo In Latest Sexy Carl's Jr. Ad
REVOLVING DOOR: CP+B Tapped David Corns As VP, Director of Product & Brand Invention
BIZ DEV: The Integer Group Wins Transamerica
MAD - Friday, July 25, 2014
Hedge Fund Investment In Interpublic Fans Flames Of Sale Rumors
Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2
"Rival-less" MDC Sees Record Revenue Growth in Q2
MediaCom, Goodby Silverstein Get Global eBay Assignments
Activist Investor Elliott Associates Discloses 6.7% Stake In IPG
Piston Tapped For New Yakult USA Campaign
Grey SF Named AOR For IControl Networks
Dentsu Aegis Network Leader: Content Still King
Mobile Notifications Pretty Much OK for 73% of Consumers
NEW! Nun Has Dirty Habit Exposed In Ad For Tide
REVOLVING DOOR: BBDO San Francisco Hires Matt Miller As ECD On Wells Fargo
BIZ DEV: Georgia-Pacific Adds Four New Agencies To Its Roster
MAD - Thursday, July 24, 2014
Arnold Is Selling Its Emmy But Doesn't Think A Woman Deserves It
Omnicom's Integer Group Wins Transamerica Account
Rent-A-Center Retains Mindshare, Adds New Chores To Its AOR Assignment
Zenith Media Sweeps Up Electrolux Account
NBA Marketing/Agency Vet Jamie Gallo To Head Wunderman NY
Saatchi NY Elevates Pogue To Chief Strategy Officer
NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'
REVOLVING DOOR: Saatchi & Saatchi New York Promotes Wanda Pogue To Chief Strategy Officer
BIZ DEV: VML Wins Sporting Kansas City
How Planning Problems Are Hindering Cross-Channel Campaigns
Advertisers, Get Comfortable With Ambiguity
MAD - Wednesday, July 23, 2014
Maurice Levy Adjusts Expectations For 2014 Sales Growth
SAP Consolidates Marketing Duties With Omnicom
POG Distractions, International Volatility Cited As Drags On Publicis Groupe's Q2 Results
Omnicom Posts Best Organic Growth In Almost 3 Years
Adrenaline Agency Restructured
RAPP Wins UK Guide Dogs Assignment
Buyer Beware: Political Advertising And Local Media in 2014
Hillshire Taps Beacons: 20X Purchase Intent Increase
NEW! An Ad Campaign Paid For In BBQ
REVOLVING DOOR: Assembly Hires Jeff Brooks As Chief Commercial Officer
BIZ DEV: Giant Spoon Scoops Up Keek's Media And Marketing Account
MAD - Tuesday, July 22, 2014
Epic Used Car Ad Brings Attention to Australian Digital Agency
Three-Year Court Battle With WPP Ends With $1 Damages Award To TRA
Sherman Succeeds Ruhanen As Omnicom's 'Neck To Choke' For Big Clients
Omnicom's DAS Acquires Piece Of Brazil's In Press
Giant Spoon Adds Strategists
NEW! Benjamin Moore Interviews Faux Family Living Inside Two-Story Bouncy House
REVOLVING DOOR: Brand Arc Opens NY Office, Hires Kevin F. McAuliffe As Managing Director
BIZ DEV: Zimmerman Advertising Gets Lucky, Named Media Planning And Buying AOR For Lucky Brand
The Comcast Call: Part II
Droga 5 Europe Wins Belvita Cereal Bars
8% of Consumers Check Their Email After Sex: MyMail
MAD - Monday, July 21, 2014
McGarryBowen Can Blame Taco Bell For Its Pizza Hut Loss
A-B InBev Calls U.S. Media Agency Review
IPG's Financial Shape: 'The Best It's Been In Years,' CEO Roth Says
Mark Lund To Implement McCann UK Integration Plan As Newly Appointed CEO
DigitasLBi Campaign Shows How Design Can Influence Business Results
Human Resources
NEW! Ronald McDonalds Return To Sample Taco Bell's Breakfast Burrito
REVOLVING DOOR: Siegel+Gale Hires Kevin Grady As Global Head Of Content And Design
BIZ DEV: Anomaly Wins Duracell
Airlines, Hotels Start To Target Mobile-Centric 'Silent Traveler'
MAD - Friday, July 18, 2014
Martin Sorrell Thinks Rupert Murdoch Is The Martin Sorrell Of The Media Business
SMG Is Recma's Global Network Billings King For 2013
Deutsch LA Wins $250 million Pizza Hut Account
Peter Grossman Named President Of Arnold NY
NEW! Moet Debuts First Global Digital Spot
REVOLVING DOOR: FCB West Hires Karl Dunn As SVP, Group Creative Director
BIZ DEV: Publicis Kaplan Thaler Wins Red Lobster
Amazon Close To Appointing Independent Ad Agency
What Does All This Media Biz Consolidation Mean?
Mag Bag: Hearst Bows CosmoBody Video Channel
To Win Hispanics, Brands Need Customized Strategies
Molson Coors Reviews Global Planning And Buying Accounts
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