The win, after a formal review, expands the relationship between the WPP shop and Comcast-owned NBCU, which selected Maxus for traditional domestic media duties … Read the whole story
Way back in 1994 when the World Wide Web had marketing prognosticators predicting the death of traditional advertising's less-than-exact methods of ROI and the … Read the whole story
Don Epperson, a pioneering digital ad executive who helped pave Madison Avenue's way into programmatic media-buying, is reuniting with Spain's powerful Rodes family to … Read the whole story
Norman de Greve succeeds Barbara Goose who is leaving the company to become Global CMO at Altisource. Previously, de Greve was EVP/Chief Solutions Officer … Read the whole story
You could ask viewers, like Ace Metrix did, or you can ask pros in the business. But you'll get different answers. Viewers weren't crazy … Read the whole story
Heineken has been a longtime supporter of gay rights issues. Last year, the brand and WK showed their support of the LGBT community after … Read the whole story
The agency will create campaigns for the client's Hoover, Dirt Devil, Oreck and Vax brands. Its first work will debut in the spring of … Read the whole story
The latest three ads in Netflix's "You Gotta Get It, To Get It" campaign reenact popular scenes and plotlines from popular movies and TV … Read the whole story
Bob Porcaro joined GRP Media, a Chicago-based independent media agency, as executive vice president, managing director. He joins the agency from OMD Chicago, where … Read the whole story
Milwaukee-based MSK was named agency of record for QPS Employment Group, a Midwest staffing and employment firm headquartered in Brookfield, Wisconsin. Following a review … Read the whole story