Interpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. … Read the whole story
Agencies beware! Marketers rejoice! Appropriately named IQ Agency is out with a multiple choice quiz, entitled the Agency IQ Test that allows marketers to … Read the whole story
A new study from Rosetta Consulting concludes that it is more critical than ever for brands to deliver seamless experiences across channels using intelligence, … Read the whole story
The CBS late night star and Dairy Queen have teamed on an endorsement partnership that supports DQ's S'More's Blizzard. Kansas-City based Barkley is the … Read the whole story
That's according to a new study from ad shop gyro and The Fortune Knowledge Group which found that while data is an important tool … Read the whole story
The purchase, a majority stake in the experiential firm EXP, was made through WPP subsidiary Scangroup Limited. The deal is subject to regulatory approvals. … Read the whole story
A new global study from WPP's TNS, which surveyed 55,000 Internet users, provides the latest evidence that integrated brand strategies are key to engaging … Read the whole story
- COMMENTARY
Remember the grating sound of the vuvuzela four years ago? This year, however, the World Cup returned to Brazil - the home of rhythm … Read the whole story
An app that analyzes farts. Naked dancers promote naked dating. Let's launch! Read the whole story
Erwin Penland added two new creatives to the agency team. Craig Melchiano joined as executive vice president/executive creative director and Bee Reynolds was named … Read the whole story
Following a review, Mullen was named agency of record for Ulta Beauty. The Richards Group previously handled work for the beauty retailer. Ulta Beauty … Read the whole story
