The agency is tasked with helping Transamerica build its brand with each of its key audiences: consumers, intermediaries and customers. The shop will develop … Read the whole story
Arnold Boston is moving offices, and it would appear from a Craigslist post that they are selling an Emmy Award -- an "actual Emmy … Read the whole story
The agency successfully defended media planning and buying and added new assignments that include digital planning and buying, communications planning and modeling. The account … Read the whole story
Omnicom's Prometheus was the incumbent. Electrolux intends to increase its global marketing budget this year to support several new product launches, although it has … Read the whole story
At the NBA Gallo rebranded the WNBA and led social media initiatives and other efforts. Previously he was president TBWA\Chiat\Day New York and serviced … Read the whole story
Saatchi & Saatchi New York has appointed Wanda Pogue as chief strategy officer, replacing Claudine Cheever, who is shifting to another post outside the … Read the whole story
Kleiner Perkins's Mary Meeker recently released her annual Internet trends report, and of the many emerging behaviors described, there's one that brands have already … Read the whole story
The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply … Read the whole story
Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure … Read the whole story
Saatchi & Saatchi New York promoted Wanda Pogue to chief strategy officer, up from global planning director, where she led communication strategies for P&G … Read the whole story
Major league soccer team, Sporting Kansas City, tapped VML as its marketing partner to provide strategic planning and consulting for sponsorship activation. The partnership … Read the whole story