Tuesday, August 12, 2014
  • An Open Letter To The Author Of An Open Letter To John Oliver
    In your attempted takedown of HBO's John Oliver for his very funny takedown of native advertising, you made a number of interesting points I feel compelled to challenge, on the grounds that they are self-serving horseshit. You addressed, for instance, the blurring of "church and state" by advertising disguised as editorial content.
  • Lori Senecal Named CEO, President MDC Partner Network
    Senecal will continue to serve as global executive chairman at kbs+ to focus on global expansion, while Ed Brojerdi, formerly president and chief creative officer of kbs+, will be responsible for the New York office as CEO of kbs+ New York. Senecal will also work with Andre Coste, who takes on the expanded role of MDC Partner Network chief operating officer to lead Partner Network Operations.
  • Horizon, Clients Interface With Music, Artists In New Ways Via Clear Channel Partnership
    The media agency is partnering with Clear Channel to pilot the launch of Clear Channel Media and Entertainment's proprietary "Artist Match" initiative. "Artist Match" is a new tool that explores the psychology behind artist appeal and how those associations can be harnessed most effectively by brands.
  • CFO's Say Global Economic Uncertainty No Longer A Big Worry
    An EY survey indicates that big companies in the media sector are ready to move on, believe the global recession is a distant memory and are "well positioned to grow their companies through capitalizing on digital opportunities and through investments in technology, digital talent and infrastructure. Still, challenges remain -- including worries about technology and platform disintermediation.
  • What A Mess: And Delta Faucet Wants To Help Clean It Up
    The Company's new "Happimess" campaign will span multiple online and traditional media and was developed by creative AOR Leo Burnett Chicago, McMURRY/TMG and Burnett sibling Spark Communications which is handling media strategy and buying. "With our new campaign, we want to help consumers embrace 'HappiMess' with confidence, knowing our kitchen and bath innovations will be there to help with the cleanup," said Catherine Roper, Delta brand marketing director.
  • LA Tourism Taps MBuy For International Media
    MBuy will initially focus on markets outside the U.S., including Australia, Canada and China. Los Angeles continues to experience significant growth in tourism, with a record 42.2 million people visiting Los Angeles in 2013, generating over $18.4 billion in direct visitor spending.
  • Jon Hsia Joins MEC As MP, Director of Digital Investment And Activation
    The digital media veteran will report to Shenan Reed, who joined MEC as President of Digital for North America in May. He replaces Joe Kowan who is taking a new position within GroupM's digital investment team.
  • Miller Lite Launches Creative Review
    MillerCoors is conducting a creative agency review for its Miller Lite brand. Three shops are competing for the business including Publicis Groupe's Leo Burnett, Omnicom's TBWA and a new agency within WPP called Royal Order.
  • Mediahub/Mullen Partners With Videology For Programmatic Ads
    Adweek has reported that Mediahub, the media arm of Mullen, has partnered with programmatic video ad platform Videology to run video campaigns.