Wednesday, August 13, 2014
  • Over 90% Of Buyers Using Programmatic, Per AOL Survey
    Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over 90% of buyers are now using programmatic in some capacity -- with display, mobile and video the three leading channels.
  • kbs+ Names Kelleher, Mackler Co-Chief Creative Officers
    Dan Kelleher joins kbs+ following three years as Executive Creative Director at Grey Group. Jonathan Mackler joins from Figliulo & Partners. Prior to that, he spent four years at TWBA\Chiat\Day.
  • World Cup, New Business Boost Dentsu Results
    Dentsu reported a revenue gain of nearly 10% for its first quarter 2015 fiscal period (April 1-June 30), which equates to about $1.3 billion at today's exchange rate. The firm said results were boosted by the FIFA World Cup and new business wins at Dentsu Aegis Network. Those wins included a $1 billion-plus Microsoft assignment for media planning, buying and search advertising.
  • National Geographic Channel, Campfire Seek Tomorrow's Explorers
    The new Expedition Granted competition invites contestants to submit a video up to two minutes in length and a Tweetable elevator pitch at a special site outlining what their passion project is and why they deserve to have it granted.
  • Arnold Taps Beeby, Scheiner To Lead Health/Wellness Practice
    Arnold, part of Havas, is putting new strategic emphasis on the health and wellness category, which will be run out of its New York office. The shop has done work for Centers for Disease Control, Sanofi, and Emblem.
  • Just For You: Dynamic Yield Delivers Personalized Sites
    Dynamic Yield, an automated real-time content optimization engine, is launching a platform that enables online publishers to give readers a personalized news experience by optimizing content in real-time to adapt to the specific needs of each visitor. Publishers can test different factors that impact journalistic content -- such as headlines and photos -- and automatically make adjustments in real-time.