Nancy Hill, writing in a "Wall Street Journal" commentary, said that Adland can't attract top workforce talent -- at least partly because clients aren't … Read the whole story
Yo, creatives. And account people. And media people. And, yeah, agency founders. You're just not that important to the ongoing well being of your … Read the whole story
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over … Read the whole story
Dan Kelleher joins kbs+ following three years as Executive Creative Director at Grey Group. Jonathan Mackler joins from Figliulo & Partners. Prior to that, … Read the whole story
Dentsu reported a revenue gain of nearly 10% for its first quarter 2015 fiscal period (April 1-June 30), which equates to about $1.3 billion … Read the whole story
The new Expedition Granted competition invites contestants to submit a video up to two minutes in length and a Tweetable elevator pitch at a … Read the whole story
Arnold, part of Havas, is putting new strategic emphasis on the health and wellness category, which will be run out of its New York … Read the whole story
Dynamic Yield, an automated real-time content optimization engine, is launching a platform that enables online publishers to give readers a personalized news experience by … Read the whole story
- COMMENTARY
Media and creative walk hand in hand, since creativity is an expectation from both. The best ideas fall flat without media to bring them … Read the whole story
Rainvertising promotes music festival in Seattle. Meow Mix jingle gets remixed. Let's launch! Read the whole story
Starcom USA hired Dan Mitz as vice president, director of deliver practice, which optimizes plans against paid, owned and earned media, manages negotiations in … Read the whole story
Iris Mobile, a mobile marketing company and creator of Rich Media Messaging (RMM), technology that allows rich content such as long text, video and … Read the whole story
