In its latest forecast, the WPP media arm projects a 4.5% gain in global spending this year to $534 billon with 5% more growth … Read the whole story
There's a heated debate going on between 4A's President Nancy Hill and Association of National Advertisers' Bob Liodice. Hill penned a piece for "The … Read the whole story
The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, … Read the whole story
The work is being done on behalf of former U.S. Vice President Al Gore and The Climate Reality Project, and will run through 2015 … Read the whole story
A new campaign from Young & Laramore features print ads shot by fashion photographer Greg Lotus that showcase models wearing vintage Christian Dior, Antonio … Read the whole story
The appointment comes as a number of shops are beefing up their healthcare practices, seen as a growth sector. Healthcare businesses generate significant portions … Read the whole story
Twix Bites is getting in on the Throw Back Thursday craze with a series of online videos explaining why the bite-sized versions of the … Read the whole story
Tribal Worldwide, part of Omnicom Group's DDB Worldwide Communications Group, promoted Amy Elkins to head of client services. Tribal's Account Management, Project Management and … Read the whole story
Manifest Digital, a digital agency with offices in St. Louis and Chicago, was named digital agency of record for Dymatize Nutrition. The agency will … Read the whole story