Wednesday, August 20, 2014
  • Losing Your Mobile Audience
    As few as two years ago, the mobile ecosystem was still finding its way - identifying mobile audiences was a major challenge. Back then, buyers were afforded little ability to accurately target mobile audiences across scattered mobile web and in-app inventory. Fast forward to today and things have massively evolved thanks to mobile-first technologies that reliably identify mobile audiences, even as users move between app and web environments.
  • In Bid To Develop Young Talent, Mindshare Focuses On 'Math Men'
    The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid a heightened sense of urgency and debate over how Adland can better recruit the best and brightest to become its next generation of leaders.
  • Publicis Worldwide Names Julie Levin NA CMO
    She joins the Publicis Groupe shop from the Martin Agency where she won pitches for Stoli and other accounts. Earlier she was head of business development at BBH/New York.
  • Mindshare NA In Pact With Percolate
    WPP's Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed. The WPP shop will use the Percolate platform to augment its clients' real-time marketing efforts.
  • Dentsu Acquires Majority Stake in Crimson Room
    The deal will put the holding company in the experiential marketing business in the rapidly growing South Africa market, projected to grow nearly 20% in ad billings this year.
  • Deutsch LA Makes Music With Snapple
    A new campaign uses only the brand's bottles, bottle caps, and tea as the campaign's music.