Wednesday, August 20, 2014
by Gareth Davies
As few as two years ago, the mobile ecosystem was still finding its way - identifying mobile audiences was a major challenge. Back then, buyers were afforded little ability to accurately target mobile audiences across scattered mobile web and in-app inventory. Fast forward to today and things have massively evolved thanks to mobile-first technologies that reliably identify mobile audiences, even as users move between app and web environments. More »

People On The Move
Account On The Move
Out To Launch
Media Psssst
by Richard Whitman, Columnist
This is awesome. And very scary! So there's a guy named Sam Bartos. Sam works as a ... More »
by Steve McClellan
The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid a heightened sense of urgency and debate over how Adland can better recruit the best and brightest to become its next generation of leaders. More »
by Larissa Faw
She joins the Publicis Groupe shop from the Martin Agency where she won pitches for Stoli and other accounts. Earlier she was head of business development at BBH/New York. More »
by Steve McClellan
WPP's Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed. The WPP shop will use the Percolate platform to augment its clients' real-time marketing efforts. More »
by Steve McClellan
The deal will put the holding company in the experiential marketing business in the rapidly growing South Africa market, projected to grow nearly 20% in ad billings this year. More »
by Larissa Faw
A new campaign uses only the brand's bottles, bottle caps, and tea as the campaign's music. More »