Monday, August 25, 2014
Stan Macks Real MAD

Out To Launch
People On The Move
Account On The Move
by Chuck Martin, Staff Writer
Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, Scott Varland, creative director at the IPG Media Lab, mentioned from the stage that he approaches beacons from an experience designer perspective. More »
Media Psssst
by Richard Whitman, Columnist
This is, by far, the best representation of the emotional state one finds oneself in when client deadlines ... More »
by Mark Walsh
Vine's announcement this week allowing users to upload existing videos should make it easier for people to capture and edit videos. The step is also likely to please brands that will now be able to use Vine for more premium content, according to digital agency 360i. More »
by Laurie Sullivan
Razorfish, a Publicis Groupe company, has expanded its long-term relationship with Citi, making the agency responsible for paid media and search engine optimization in North America. The latest assignment makes the agency responsible for all paid search engine marketing for Citi Cards, CitiMortgage, Citibank, and any affiliated brand campaigns. More »
by Larissa Faw
The Unilever brand has teamed with Tongal for a user-generated contest that supports its Super Bowl "Make Love, Not War" TV commercial. More »
by Steve McClellan
Orion Holdings, part of IPG Mediabrands, has appointed Sally Preston president, North America of its media investment arm Orion Capital. Preston previously worked at Time Inc., where she served as VP, publisher of Real Simple. More »
by Larissa Faw
The Agency, SF Collective, is launching Lyft's first-ever multi-channel branding campaign titled "More than a Ride" in two cities: Denver and San Diego. More »
by Larissa Faw
The concept behind the film, titled "Bustle," is meant to invoke high-fashion editorial without being seen as blatant advertising. More »