Wednesday, August 27, 2014
by Marty Orzio
Perspective is everything, I suppose. I began to appreciate how difficult clients have it, as most of them come from the general market as I do, and, like I did, they have to confront their own preconceptions. I went outside the general market to find the inside track. More »

Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman, Columnist
Now here's a little item that might start a trend. Because, as we all know, everyone in ... More »
by Steve McClellan
WPP reported an 11.3% revenue gain for the first half of 2014 to $9.135 billion, driven by the strength of the British Pound. Billings were down 3% "ravaged by sterling strength." Advertising and media investment operations were the best-performing unit with like-for-like net sales of nearly 6%. More »
by Steve McClellan
Terms weren't disclosed but WPP said InsightExpress' 2013 revenues were $26.4 million with gross assets of US$8.8 million. The company has over 200 clients including NBCUniversal, Google, Netflix, Hulu and Microsoft. More »
by Larissa Faw
BSA's new "Build An Adventure" campaign features a series of short videos showcasing the diverse range of physical experiences the BSA has to offer, such as fishing, climbing rocks, exploring caves, and racing cars. More »
by Larissa Faw
The digital portion of the campaign-created by DigitasLBi-is kicking off now. Videos and social media platforms are at the core of the digital effort. More »
by Steve McClellan
The acquired company's attribution software will be integrated within the data, tools, research and strategic planning offerings of GroupM France More »
Nice Advertising, a San Francisco-based agency, is "creating a programmatic buying outfit in-house, partnering with TubeMogul as its dedicated video demand-side platform," per AdExchanger. More »