Friday, August 29, 2014
  • The Few, The Proud, The Uber
    Labor Day around the Mad Blog office offers some much-needed downtime to sit back, sip lemonade, and reflect on how the Internet has eaten our jobs, taken away our free time, and turned our once-powerful nation into a Task Rabbit economy. (But one with lots of cabs.)
  • Jeannie Mai Stars In New Havas-Created Woolite Campaign
    The campaign is one of the first efforts under the new multi-year, nine-figure global partnership announced by RB and Facebook earlier this summer.
  • Drink Up, The Water Fountain Wants You Too
    Y&R and VML have developed a water fountain that talks to you when you drink from it. It's curious to know: "Are you a sipper or a gulper?"
  • Digital Schmigital - Gunn Finds Print Still Has Real Firepower
    At a time when Madison Avenue seems to think all-things-digital, advertising awards curator The Gunn Report has assembled a visually powerful reminder that print media is more than just dead trees. The aptly titled, "The Power of Print" report, organizes the best of the best from more than 15 years of breakthrough creative ideas that could only resonate in print media, including magazines, newspapers and out-of-home.
  • Mediassociates Partners With FuturesMedia To Automate Linear TV Buying Process
    Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support "programmatic TV" media-buying. "The technology enables us to work directly with existing and new suppliers with real-time access to TV ad inventory, for reduced costs and improved buying processes," stated Andrea Marder, VP of global media planning and buying at Mediassociates.
  • Most Agencies Include Native In Display Plans
    The majority (83 per cent) of UK agencies include native advertising in their media plans, with the format expected to account for 15 per cent of display budgets by 2015, according to a Far Partners report. The study, commissioned by Adyoulike, surveyed 500 senior business directors at the top 20 media agencies in the UK comprising a mix of heads of digital, digital strategy directors and digital business directors.